Today we’d like to introduce you to Trene Todd.
Trene, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I’m from Sacramento, CA. I graduated from California State University, Northridge in 2014 with a degree in Journalism. In 2013, I started my blog Trendy ERA, where I focused on Hip Hop and celebrity news. I began entertainment reporting in 2014 while I was still attending CSUN. It wasn’t until 2015 where I joined a digital platform called Afterbuzz TV. During my time at Afterbuzz TV, I co-hosted after-shows for shows like Love & Hip Hop, Survivor’s Remorse, and WAGS. Along with hosting various after shows, I also hosted red carpet events for award shows, movie premieres, and press junkets. Although I had always wanted to interview celebrities and write about Hip Hop music, in 2017 I began to fall out of love with this passion.
I still wanted to pursue Journalism, but I decided to change my whole brand around and focus on sharing with my readers the things I actually loved and cared about. I’ve always had a passion for traveling and eating. I began turning my blog and content creation into what now has allowed me to work closely with restaurants, where I write restaurant reviews, create fun and engaging content on social media, and create Los Angeles Happy Hour guides on my blog. I also freelance write for online travel publications. My most recent project consisted of me creating a campaign for Tequila Partida, where I created a cocktail that spread awareness for Breast Cancer Awareness Month.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I will not lie and say it has been a smooth road. There have definitely been a few obstacles. Some of the struggles were inconsistency and caring about what others thought.
Please tell us more about your work, what you are currently focused on and most proud of.
Trendy ERA has been one of my greatest accomplishments. I specialize in creating digital content that focuses on food festivals, restaurant reviews, happy hour guides, and travel destinations. I was always someone out of my group of friends that always knew where the best happy hours were or what restaurants offered the best food, so I decided to turn that into my business. I’m proud that I’ve been able to work with restaurants like Rock House Sliders. Being able to form a relationship with a restaurant and have access to their exclusive menu items was one of the most rewarding moments as a food blogger.
I am also proud that I didn’t conform to what others thought I should do. Although I was known for interviewing celebrities, I knew that changing my brand to food and travel was one of the best things that I could have ever done as a businesswoman. What sets me apart from others is that I want to bring my readers and audience into real-life experiences that they can afford and indulge in as well. I create content that they can enjoy and that will make them happy. Creating content and working closely with brands is what I’m known for.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have created my business at the start of my college career. I had always thought that obtaining an internship was the number one path of getting started in Journalism.