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Meet Trang Phung of Sen Couture in Melrose Avenue

Today we’d like to introduce you to Trang Phung.

Trang, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the founder and CEO of Sen Couture.

I came alone to the United State as a refugee status when I was 18-year-old.

Before that, I was born and raised in Saigon, Vietnam, during the height of Vietnam War. After the war in 1975, the country was in distress under the Communist regime. When I was 17, my mother gathers all the family’s saving to arranged for my escape from Vietnam, in a small fishing boat. I was a part of the infamous “Boat People Exodus” wave. My mission was to rescue the rest of the family to the Free World. After ten years in America, I migrated all eight members of my family to California to reunited with me.

I work very hard and I always manage to be successful in my career path. Before opened SEN Couture, I was a Financial Planner at the Fidelity Investment, one of the largest asset under management company in the US, then as a Regional Vice President for Nationwide, a Fortune 500 Company, 401K Private Sector,

In 2010, I resigned from my position at Nationwide to followed my calling and enter the dynamic World of Fashion. SEN Couture was founded!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Living alone in America at age 18, without money or the English language skill, was challenging beyond my imagination. I managed to go to school and work at the same time to support myself as well as helping my family in Vietnam from poverty. That period of my life was most defining me as a person.

Holding the important positions in financial world were very challenging as well, I worked so much harder than most of my peers to get ahead and I did quite well climbing the corporate ladder.

When started SEN Couture in 2010, during the world’s economic crisis. I didn’t have any experience in designing or retail but the company was profitable in the first years and is consistently growing ever since, where 80% of businesses fail in their first 2 years.

I love the fact that I have always came through all the tough times. Challenges in life are intended to be there for us to learn and grow. I embrace them as my valuable life lessons, which instill my strength and character. Without them, life would be so boring, I would not be successful and be the person I am today, who myself and my loved ones feel proud of.

So, let’s switch gears a bit and go into the Sen Couture story. Tell us more about the business.
My company, SEN Couture, is an American made luxury brand. We have made mostly women clothing with jersey fabric. Anyhow, per the popular request, in summer 2017, we will add the men line SEN Uomo to the brand.

SEN Couture’s was started in 2010, during one of the most challenging economic periods of the world. At the time, I didn’t have any experience in designing nor retail, Anyhow, the company was profitable in the first year of operation and has grown steadily ever since.

Also, SEN Couture has organically grown a long list of high profile celebrities’ endorsements and got featured in many fashion publications all over the world since inception

What set us apart from our competitors is our unique designs, high quality garments but at affordable price point, along with the great customer service.

I envision SEN Couture will grow very significantly in the next few years with more added product lines, selling more online as well as more point of sales in major boutiques across the US and abroad.

Has luck played a meaningful role in your life and business?
Looking back on my journey, I have many blessings along with challenges. I have worked very hard my whole life and don’t take anything or anyone for granted. I count my blessing every day, knowing that I will be fine, no matter what! I have strong faith in God and in humanity!

My core principle in life is treating people the ways I want to be treated. It’s simple and seems to work quite well and has brought me lot of lucks in life.

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