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Meet Trailblazer Tamara Trainer

Today we’d like to introduce you to Tamara Trainer.

Tamara, please share your story with us. How did you get to where you are today?
I’ve worked in social media and with influencers on behalf of brands for the last seven years. I eventually became curious and wanted to know what it would be like to be on the other side of influencer marketing. When I went on maternity leave, I took the leap and invested time to pursue my own blog, Something Inspired. Since then, my blog has partnered with an array of lifestyle brands to help create their brand stories. In other words, I try to use my brand experience to help deliver content brands are looking for while staying true to my personal aesthetic. Today, together with my business partner, I have used my perspective from working on both the brand side and influencer side of social media to inspire our work at our boutique social and event agency, Social Society OC.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My journey has been full of highs and lows. When you land a new partnership with a brand you admire, it can be very exciting but when growth seems slow and even stagnant it can feel very frustrating. I strongly believe if you keep putting in a consistent effort and turn out your best work, it will pay off. It is a long term game.

I encourage anyone in the space to follow their passion even if they have a small audience or are just starting out. One tip I read a long time ago (so long I can’t, unfortunately, recall where I found it) and want to pay forward is to sign up for as many influencer agencies as possible. I’ve received so many opportunities from influencer agencies that I didn’t think would notice me. It never hurts to reach out and you never know where your next partnership will come from.

We’d love to hear more about Something Inspired.
I currently try to balance Something Inspired blog with my full-time job at Social Society OC, social media and events agency. Juggling the two leaves me limited time to blog, so I focus on producing quality content vs. quantity. My posting frequency might be lower than my counterparts but I really put a lot of thought into what I ultimately put out there. I love to incorporate what really inspires me in my everyday life, which includes my family and my business. The blog and Social Society are closely related, as blogging helps me have insight into working with influencers for Social Society OC.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
While it is still hard to be a woman in business, I found that there is a really cool movement around women supporting each other right now and I’m loving it. It’s great to see women support women and I feel like the influencer and blogging community is really great at that. I have made some really wonderful friendships in Orange County through this space and have been overwhelmed by the encouragement and support I’ve received so far.

Contact Info:

Image Credit:
Victoria Masai

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