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Meet Trailblazer Shelby Webster

Today we’d like to introduce you to Shelby Webster.

Shelby, can you briefly walk us through your story – how you started and how you got to where you are today.
I fell in love with weddings when I was working for a country club as a venue coordinator starting in 2012. I loved the details that went into the big day… the place cards, the candles, the favors. I think it’s awesome when these items tell a personalized story about the couple, like how they met and what they enjoy doing together! But of all the things the couple would decide on for their special day, I always felt like the flowers transformed the space the most! As I gained experience over the years, I began planning the day when I would take a leap of faith and become my own boss. And I knew when this happened, my focus would be on flowers! After being on my own for almost three years, I now offer both services of full floral design as well as planning and coordination.

My inspiration behind Love Her Madly comes from my love of music, specifically classic rock. I must have music on when I’m creating. So many people have said that playing with flowers or just getting dirty with your hands is therapeutic and I completely agree. If I can put on some tunes, my thoughts get quiet and I can just create. (#happyplace) And if you don’t get the Love Her Madly reference yet, get yourself a copy of The Doors, L.A. Woman asap!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This journey has been tough! Besides two short sessions with my “flower idols,” I am almost entirely self-taught. Luckily we live in a world where anything can be googled but being a business owner is a lot of work. Branching out on my own was a huge pay cut from my full-time job but honestly, it is worth every penny. Just to be clear, I am not in this business for the money. I don’t think any florist is! But the flexibility and freedom I have from being self-employed are really priceless. And the fact that I get to show up to work in leggings and no makeup every day is beyond surreal!!

Alright – so let’s talk business. Tell us about Love Her Madly Weddings + Events – what should we know?
The one word that is used to describe me EVERY time I hear feedback from a bride is calm. They say I am calm, cool and collected! It’s so crazy to me because I am honestly just being myself! But it really works for them. Your wedding day is stressful and emotional and exciting and all the things. So, it’s very important to me, that I can speak to you and your guests in a calm manner. I can reassure you that rain or shine, everything is going to be amazing. That all your hard work so far is really going to pay off. And it always does!

I’d love to be known for my unique floral design. I usually try to use interesting colors and elements. I’d also love to be considered multitalented because my natural style of flowers is wild and organic, but I can definitely do the more structured, traditional look.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
In the small business world, I think women are very well positioned for success. I see women gather together in my community to support each other and lift each other up. A very common saying in the floral and wedding industries is “community over competition.” I feel that vibe very often with the other small business owners that I know. If I can’t take a wedding on, I will always reach out to the other women around me and see if they can take it! Luckily in the community where I live, we seem to have equal opportunity as men for success in owning a business.


  • My average floral design budget is $2500 – $3500
  • Day of Coordination is between $1400 – 1900
  • Full-service planning is an additional $1500

Contact Info:

Image Credit:
Joe and Kathrina Photography, Ariele Chapman Photo, Britney Moore Photography, Natalie Schutt Photography, Mirage and Light Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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