Today we’d like to introduce you to Serra and Okan Isik.
Serra and Okan, please share your story with us.
SOI STUDIO is an Istanbul born, Los Angeles based Vintage/Pre-loved Clothing and Accessories studio run by a wife and husband duo.
Each piece is carefully handpicked by us through piles of unique vintage/used clothing. After we find our gems, we return them to life by cleaning, repairing and modernizing. We’re recovering value and reducing waste with our eco-friendly approach. Every item we bring back to life reflects our aesthetic. We love colors, mixing modern and traditional pieces, fun and irresponsible mottos, and minimal design perspective.
We do what we love, we love what we do.
Has it been a smooth road?
We started our journey in İstanbul as a handmade jewelry brand and we’re still selling our handmade products in several stores in Turkey. After we moved to LA two years ago, we need to start from scratch. We didn’t know how to do business in the US and we didn’t know the customer profile in this new environment. So, it was kinda hard to start from the beginning in a new country when you are almost 30 and didn’t know anybody to help you. But after some observations, we want to get into the Vintage culture in LA because we want to be eco-friendly as possible as a brand and when we see a vintage/used clothing, we can see/feel the value in it. We mixed our designing aesthetic, our sewing skills and our admiration to unique items together and created a new way just for us! We’re now designing/embroidering our own patches for our Vintage T-shirts, redesign and resize our vintage clothes and give them a new look!
As a sole designer of our brand, the advice I can give to my fellow women entrepreneurs is that you can do whatever you want! You need to focus on the journey, not the result. It can take longer, you can feel frustrated but if you put it in your mind and stick with it, there is nothing can stop you!
We’d love to hear more about SOI STUDIO.
I’m Serra Isik, I’m the designer and co-founder of Soi Studio. I’m designing embroidered motto patches, bags and candles for our brand. Also, I’m redesigning the Vintage items with a new modern look. My husband Okan Isik is our co-founder, he is doing all the tailoring for our clothes and making our handmade jewelry line.
We love to mix vintage and new items together with irresponsible mottos! Our eco-friendly approach gives us the opportunity to dig thousands of vintage clothes and find the exact ones for us to redesign and give a new life.
We’re really proud to be able to establish our brand in a new country and find the right customers for our brand in such a short time period. Also, we’re now a permanent member of the Melrose Trading Post Flea Market community.
Which women have inspired you in your life?
I always get inspired by the women who challenge themselves in various ways. I feel joy when l see another women overcome difficulties and to be the pioneer of a new cause for all of us. As a woman business owner, sometimes you can come across with different challenges than your male equivalent. But now with the women movement, we’re more aware our responsibilities as a woman and we know we can change everything if we want to.
Some of the women I inspired: Frida Kahlo, Sabiha Gokcen (First Turkish Woman Pilot), Anne Frank, Benazir Bhutto, Malala Yousafzai, Joan Didion, Iris Apfel, Franca Sozzani, J.K Rowling.
- Clothing: Between $10 – $80
- Jewelry: Between $30 – $50
- Sunglasses: $12
- Website: www.soistudio.net
- Email: email@example.com
- Instagram: soistudio
- Facebook: soistudionet
- Other: Depop – soistudio
Serra – Okan Isik