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Meet Trailblazer Sara Lander

Today we’d like to introduce you to Sara Lander.

Thanks for sharing your story with us Sara. So, let’s start at the beginning and we can move on from there.
My story is a bit complex. I always knew I wanted to be creative but never could find an avenue to do so. I worked as a paralegal for five years before I decided to leave and follow my passion which, at the time, had become makeup. I worked as a freelance makeup artist for about two years as well as hustled side jobs. The makeup field is so competitive and some jobs paid very little so I was constantly stressed. I keep hustling because I knew this is the industry I wanted to be in. Finally, after things got worse financially for me. A friend suggested I get a freelance job with a cosmetic company to help supplement my dwindling income. That’s when I found Anastasia Beverly Hills. I started off working a few hours every week inside a mall, which to me was torture. After a few months I got my first big break. I was offered a position at Anastasia Beverly Hills salon to do makeup. I live in Long Beach and knew the drive to Beverly Hills every day would kill but I took it. I just had a feeling that this job would turn into something big.

As I worked at the salon, I started really noticing brows. I loved how happy clients would be with their instant transformation and I wanted a piece of that. I enrolled in an esthetician program and stared my brow journey. I would  drive two hours every morning to work. Work, and then at six o’clock I would race the clock to get to school on time and stay there until 10 pm. Drive home and repeat for a year and a half. Once I graduated and became a licensed esthetician, I was offered a position with Anastasia Beverly Hills as their Regional Education Manager which means I was able to do brows all over the United States and train others to do the same. This was my dream and I felt that I had finally made it. I did this job for about six years and loved every minute of it. During those years, I learned so much about brows, about business and about work ethic. I was trained by Anastasia herself which was so inspiring and such an incredible opportunity that I will forever be grateful for.

After working for the brand for six years, I started to think about what’s next. I loved what I did but getting on a plane had lost its sparkle. I started having visions of my very own place. A place where I could really connect with clients and solely focus on eyebrows. Around this time, I had become pregnant and was expecting a beautiful baby girl that would turn my world upside down in the best way. After I had her I knew I could not keep getting on a plane. I made my decision. I said my goodbyes and sought out my next move. I was 35, I had maybe 10 clients because I had traveled and did brows on the road teaching for so many years but I figured there was nowhere to go but up. I rented a small space in the back of a salon for a few months until I gained some traction. I started getting a small, very small, following. It was exciting. I decided I needed a different setup so I found an ad on Craigslist for a small salon space that was looking to sublet. I asked two friends who were hair stylists if they were interesting. We made plans to open our space together. At the time, I had maybe 50 regular clients so I was literally jumping feet first into the fire. But again, I knew this would turn into something big. We had out little space for 18 months and at that time, we knew we all wanted to spread our wings individually. We parted ways in the best way possible and I set out to find a space of my own.

One year ago this month, I found my space. My happiness, my forever brow home. I opened ARCH HAUS brow studio and finally had reached my ultimate goal. The reason for all the long drives, long flights and late nights. It is my sacred space. I was honored to find three other beautiful women to work for me who also offer brow, lash and skin care services. My journey has been a long one with lots of twists and turns, but it was all worth it. Owning my space has brought me so much joy and happiness. Giving the gift of great brows to each of my clients  will never get old and I am so lucky to be able to do it.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I have had many hardships along the way. Many moments of asking myself “what the hell and I doing?!?!” Learning to run an actual business has been challenging to say the least. Researching laws and regulations and insurance and supplies etc. did I mention taxes… but I kept going. I always keep going. That is my biggest piece of advice. No matter what always keep going. There have been days I’ve literally sat on the floor and cried because I couldn’t figure it out. I reached out to others that are in my field. Other business owners, anyone who has done this journey before. A friend told me once, figure out your dream then do one thing every day toward that dream. It could be as small as Googling how to get a business license. Eventually, you will get there.

Please tell us more about what you do, what you are currently focused on and most proud of.
I specialize in brow shaping which includes wax, tweeze, trim and style. I love looking at someone’s face to see which brow would best fit their unique features. I would say that I specialize in full eyebrows, especially eyebrows that have been mistreated. I love helping clients regrow their brows. I am most proud of the connections I make with my clients and the trust they give me. A lot of times, clients come to me with brows that they think will never grow back. After our first consultation we come up with a plan which includes no more at home tweezing. After a few months most of my clients start to see the brow they’ve always wanted and with a little patience they eventually have their ideal brow.

What sets me apart is the way I look at eyebrows. I look at eyebrows in a symmetrical way and envision what should be there rather than just remove unwanted regrowth. Additionally, I spend 20-30 minutes with each client really explaining their eyebrow to them. At the end of each service I also fill in their brows and teach them how to do so as well. This helps them recreate their perfect brows at home.

What’s the most important piece of advice you could give to a young woman just starting her career?
Do your research. Come up with a plan and stick to it no matter what. If you get sidetracked, it’s ok, just don’t stop. Ever.


  • Brow Wax, Tweeze & Trim $30

Contact Info:

                                        Image Credit:
Jill James

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