Today we’d like to introduce you to Rosi Koeper.
Rosi, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Throughout most of my life, I was pretty career-focused, worked multiple jobs, for small businesses, at schools, in retail. Then, three and a half years ago, I became a mom. I had to quit my job as it didn’t cover the cost for childcare in LA and I spent my days at home. After having my second little girl, almost two years ago, I realized the stay-at-home-mom-life is wonderful but didn’t fulfill me. I always liked working with polymer clay, so I started experimenting around. I designed a few earrings and gave them to my family and friends. Then I gave Etsy a try. With the help of the sweetest “influencer” who posted about my earrings, I managed to get the word out and am now getting more orders than I ever expected!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It is definitely hard to start your own little business from ground up. I didn’t know about pricing, marketing, materials, liabilities and I still don’t know a ton. The only advice I can give is to learn along the way and just keep going. Put on a friendly face and believe in yourself!
One of the biggest struggles professionally for me in this country is the childcare situation. Full-time childcare for my two kids in my area ranges from $30,000 to $60,000. Especially after being out of the workforce for a while it is hard to find a job that covers that and makes it worth leaving your children. But I know so many moms around me who all find a way and that is inspiring to me.
We’d love to hear more about A Tale in Ton.
I design and create custom clay earrings. My style is funky, modern, always fresh and colorful. I am very proud of my fast customer service. I ship orders out promptly and have worked long nights after my kids were asleep to fulfill everyone’s needs.
Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
I think social media is crucial for the success of a small business nowadays. Sending out free pairs to fellow moms with a bigger audience who post about them has brought me the most orders. It is fast and can really make or break your success.
- Small pair earrings $18
- Medium pair earrings $20
- Large pair earrings $25
- Instagram: @a_tale_in_ton
- Other: Etsy: ATaleInTon