Today we’d like to introduce you to Reanna Peters.
Reanna, please share your story with us. How did you get to where you are today?
Growing up, I watched my parents collect and sell antiques all across the United States. As I got older, my Mother started to purchase vintage clothing. Her collection grew and grew until you could barely squeeze through the racks in the living room. As the clothes seemed to pile up more, rather than being sold at their shows, I came up with what I thought was a genius plan.
It was the end of 2016, and I put my idea into motion. A friend of mine was visiting San Francisco, so I made the trip up to have a little photo shoot with her. After that, I secretly built a website in a couple of hours after watching a tutorial on YouTube- not perfect but it did the job. I presented it to my Mother – A WEBSITE for an online vintage clothing store called “The Heist”! Honestly, she was hesitant and wasn’t too keen on the idea. She was afraid it would distract me from my studies and career goals. She thought a website was too grand, and that if we were to sell online that we should just sell on “eBay” or “Etsy.” I was heartbroken, she didn’t love the idea as much as I did, and it drove me to prove her wrong and that this can be something successful!
Even though we are nowhere near where I would like to be, it has been a very fulfilling two years. The business challenges me in things I have no idea about (marketing or history of fashion/brands), it keeps me creative with all the photoshoots we do and is full of so much unknown. There are days where I question why I started it. As cliche as this may sound, when I look at the clothes on the racks or the photos from the photoshoots we’ve had, I think “this is why I’m doing it.” The clothes are some of the coolest pieces I have ever come across. The fashion through the decades has changed immensely but is circling back around. These dope pieces need a home. They cannot continue to just sit on a rack/the back of someone’s closet- they need to live again!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has been one of the toughest things I have ever done. I started “The Heist” even after having no idea about fashion, marketing, or running an online business. I’ve been learning as I go. One of the biggest struggles I face is not really selling anything on our website, and how I am going to change that. This is something that really deters me from continuing. But I have hopes that one day it will turn around.
My advice is to just keep going. It’s so easy to quit and throw in the towel. Trust me, I have wanted too, and I constantly think about it. You hear this advice all the time, but if you can just get through those hard times, you will grow so much from them. You are capable of doing anything you set your mind to. Nothing happens overnight unless you are a viral video! You have to put your time, energy, heart, and soul into your project to see results. It will happen… you just have to give it time.
We’d love to hear more about The Heist.
Since I do this with my parents, they typically find the clothes and I will handle photo shoots, product shots, research of the brands, and marketing. If we are known for anything – it would be how my partner, Allison, and I interact with customers at the flea market shows. We love to have a great time and making everyone who walks into our booth feel welcomed. You can easily find us at shows because we will be blasting 80’s music and I will most likely have my gold helmet on!
I am a huge fan of our collaborative shoots with other artists and it’s something I am very proud of. I’ve teamed up with some good friends from college, Peach Studios, who I collaborate with often for some of our shoots. The photos we produce really set us apart from others. We do a great job in creating stories for the clothing. I really try to give people an idea of what they could look like in the clothes, and how easily they can style them, rather than just taking a picture of it on a hanger.
Which women have inspired you in your life?
The woman that has inspired me most in my life is my mother.
My mother means the world to me. She is easily one of the most creative people I have ever met. I don’t know how to explain the way her brain works, but the way she looks at spaces, clothes, and items is just inspiring. She has an amazing eye and knows how to put stuff together perfectly. Most of the time, I wonder “where the heck did you come up with that?!” She gives hope to things that most people would just toss to the side.
- Our clothes range from $8 to $250
- Website: https://theheistvault.com/shop/
- Email: email@example.com
- Instagram: https://www.instagram.com/theheistvintage/
Peach Studios, Griffin Kabus, Reanna Peters, Leah De Leon