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Meet Trailblazer Parisa Kaprealian

Today we’d like to introduce you to Parisa Kaprealian.

Pretty Please Design began as a boutique studio nestled in Beverly Hills, as the first shop in the United States offering prettified à la carte designs for the traditional Persian ceremony also known as the Sofreh Aghd.

All of the fresh details Parisa implemented into her ceremonial designs swiftly gained attention, providing creative direction and inspiration to brides looking for all of the design elements that make up elaborate Persian wedding ceremony spread. Rich with detail and symbolism, the sofreh aghd was the perfect place for Pretty Please Design to grow and flourish while honoring the traditions of the Persian culture in a stylish, modern and detailed manner. An online storefront soon followed, along with a personal blog where owner and designer Parisa Kaprealian shared bits of her creative inspiration, alongside her lifestyle, food, and fashion favorites.

As she began a joined life with her own groom, the opportunities to create and prettify bloomed quickly. Everything from home decor and fashion, to recipes and entertaining, became a pallet for expression and a place to ignite inspiration for others. Capturing the beauty in everyday life proved to be a universal desire, and the custom lifestyle expressions of Pretty Please Design began to gather followers from across the globe.

As Parisa’s family grew, so did her vision. Her work has expanded to include the momentous occasions that come with celebrating children, and her followers now wait in anticipation for the next opportunity to see and share in the events she designs and decorates. As she explains, “Being a mother means I get to see beauty through my children’s eyes, in its purest form. They inspire me every day, to make memories in the mundane of daily life, and to use every bit of pretty to preserve the fleeting moments of childhood, commemorating each special occasion as something beautiful, and worthy of celebration. ” You can follow her newest venture, Pretty Please Baby, where she captures the precious joys of childhood, one pretty detail at a time.

Parisa holds a Masters in Integrated Marketing and Communications, but it was her love for all things pretty and feminine that originally inspired her to launch Pretty Please Design. It has been her ease with aesthetic, her grace with color and coordination, and her ability to honor the details that have gathered followers seeking her custom creations, lifestyle tips, fashion favorites, and whimsical designs. Her hope is that you too will find inspiration amidst the soothing pastels, gorgeous blooms, and precious customizations that have become signature signs of a Pretty Please Design.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a smooth road because I am doing what I love and what I am passionate about. Of course, there has been a lot of trial and error and things I have learned along my journey that I would do differently. I do wish that I had pursued my passion in design before children instead of being so academically driven because I would have had more time to grow within my creative pursuit.

I wouldn’t say that I have struggles per se, but I do wish I had more time to dedicate to my brand. My children are every part of me and as a full-time stay at home mom, that leaves me less time to dedicate to my creative outlets. I won’t always be this limited in time but in this chapter of my life with my children so young, I choose to give them 100% of me first. When my children are both in school at the same time my goal is to grow my brand.

My advice for other women that are starting their journey is to start somewhere and the rest will follow. It truly will. Especially in the creative realm. Creativity breeds more creativity. The more you do it, the better you get at it. I would stay to also be authentic in your pursuit. We are all inspired by many people, but whatever you do, be uniquely you. Create a signature style that is reflective of you so that when people see your work, they see your touch and your love behind it all. Everyone has to start somewhere and there is plenty of room for us all.

Alright – so let’s talk business. Tell us about Pretty Please Design – what should we know?
I use to be known for specializing in Persian wedding ceremonies. I saw a huge gap in the wedding industry for Persian wedding ceremonies and I went after a more modern aesthetic while maintaining traditional values and design. That area of my design is where Pretty Please Design was born. I feel like what I am most sought after for now are children’s parties and that came about as I became a mother designing my children’s events. I am passionate about the “do-it-yourself” {DIY} approach. There is always an element of DIY to my parties and anything I do. The do-it-yourself aspect of my work is gratifying on so many levels. There is the obvious cost-effectiveness which allows me to utilize every dollar of an event or project, but even more important is that I’ve given my project or in this case, my child an aesthetic that can’t be purchased elsewhere. I also enjoy repurposing items that I already have. It’s almost like the next level of doing-it-yourself. Not only are you designing and creating everything yourself, but you’re also utilizing items you already own, without making additional purchases. Repurposing certainly requires an extra measure of thought and creativity, but once you’ve done it a few times, you begin to see potential in everything! An added benefit of repurposing is that certain items in my collection have begun to hold sentimental value which only makes my work more meaningful. I hope my own journey in building Pretty Please Design {Pretty Please Baby}, will inspire others to take personal pride in perfecting their own pretty, in their own way.

Which women have inspired you in your life?
My mother is my biggest inspiration. Growing up she always had her hands in something pretty. The do-it-yourself gene is in my blood because I always saw my mom take on projects out of love. My mother worked full-time growing up and she always made the time to pursue her love of crafting. Whether she was putting together a flower arrangement, reupholstering an antique chair, painting furniture, etc – she did it with so much love and passion. Unbeknownst to us that shaped my interest and love for design. It just naturally evolved as it was a part of my upbringing and my home environment.

Contact Info:

Image Credit:
Melody Melikian

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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