Today we’d like to introduce you to Nour Jarrar.
Nour, please share your story with us. How did you get to where you are today?
Social media is my passion. I have been working in social media my entire career. When I reached the position of Head of the Social Media Department in a leading advertising agency in Dubai, it was a no-brainer for me to start my own blog and benefit from my experience personally.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The digital sphere is full of talented bloggers, making it a bit intimidating for new ones to enter.
However, as I always tell my clients, in the digital world, quality matters more than quantity.
Don’t get intimidated by the numbers (followers, likes and comments). Having genuine followers that believe in your message and trust your opinion is what really matters.
Alright – so let’s talk business. Tell us about your business – what should we know?
When I started my blog, I didn’t want to share and review cliche brands that everyone already knew. I wanted to go the extra mile and try to uncover the hidden gems around me. I wanted to shed light on all the great brands around us that we don’t know much about. The small spa around the corner with the most talented masseuse. The local skincare brand with the greatest face masks. The young designer with the most stylish beach bags. The talented mother of the homemade sugar body scrubs.
So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Women love trying new things, they love exploring and most importantly, they love sharing!
If you have a talent or a genuine message, the world becomes your platform through social media.
And when women support each other, the sky becomes the limit.
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/nounbynour