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Meet Trailblazer Monique Rodriguez

Today we’d like to introduce you to Monique Rodriguez.

Monique, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2009 when I was working on completing my Bachelor’s degree at Long Beach State, my Internship Coordinator connected me to an LBSU Alumni who was an Event Manager at the Rose Bowl Stadium. Shortly thereafter, I interviewed and landed the internship. I started in Event Operations moving from Events Intern to Coordinator to Manager. I left twice to pursue a career in sales with American Golf and Lucky Strike Entertainment LLC. In 2012, I received a call from the Rose Bowl to come back as an Event Sales Consultant, starting up our Event Sales Team, a few years later I was promoted to oversee the Event Sales Department as the Director of Sales; the rest is history.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I had my fair share of challenges along the way. My stadium internship was unpaid that transitioned into a part-time events position. At the time, there was not a full-time opening, which forced me to temporarily leave to gain full-time experience elsewhere. I accepted a full-time position with American Golf, who originally hired me as an Event Coordinator for Golf Tournaments. From my interpersonal skills on the course, I was quickly promoted to the Tournament Sales Office as a Tournament Sales Manager. It was with American Golf, where I was trained in the art of event selling.

As I learned to embrace and excel in an unexpected career change, I was offered a full-time job back at the Rose Bowl in Event Operations. And even though Event Operations is my core passion, I definitely missed my new-found skillset of event sales. I took a chance when a former employer offered me a Sales Director position at Lucky Strike Entertainment, which in the end, led me back to the Rose Bowl to lead the first Event Sales Team. My advice to young women is to be flexible with your career plan. I never thought about a career in sales. I took a chance and ended up loving it. Take chances, get out of your comfort zone, never give up, network, have a mentor, always have a resume ready, give back and never burn bridges.

We’d love to hear more about your work.
I sell experiences, that’s my specialty. It just so happens to be at the Rose Bowl Stadium. I help ensure our clients and their attendees, receive a 5-star experience, a WOW moment they will never forget when hosting an event at the stadium. Picture attending your employee appreciation event on the same field Brandi Chastain scored the game-winning goal in the Women’s World Cup final or hosting a charity gala in the same locker room our concert stars like Beyoncé, Taylor Swift, Kenny Chesney and U2, to name a few, used to get ready in for their big night. I help curate these unforgettable life experiences by booking over a dozen nostalgic event spaces at the Rose Bowl.

I am proud to be a part of a brand that has lasted through the ages. The most rewarding part of my job is being a part of something greater than myself. I am helping preserve a brand, a national treasure that has been around for almost 100 years come 2022. The Rose Bowl Stadium is home to some of the greatest moments in sports and entertainment. I am able to be a part of its past and present, leaving my mark, making it better for future generations to enjoy.

Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
I was very fortunate that my parent’s worked around the clock to afford private school education at Our Lady of Guadalupe and Rosary Academy. I remember being the first kid at morning daycare to be dropped off and the last kid in afternoon daycare to be picked up. I had amazing teachers who always mentored and challenged me. I always took advantage of my resources and utilized my extra time being at school for further studying or joining a sport. I learned discipline, strong study habits, leadership and organization at a young age and believe my early schooling attributed a good portion to my career success and work ethic.

Contact Info:

Image Credit:
Only photographer used was for my personal photo Brandon Espy @brandonespyphoto.

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