Today we’d like to introduce you to Mallory Browne.
Mallory, please share your story with us. How did you get to where you are today?
I went to college to study Marketing and started my career at a huge non-profit in Hollywood than on to an entertainment company in DTLA, but towards the end of 2017 and having spent so much time behind a desk and computer, I needed an outlet. I wanted to get more creative, I wanted to use my hands more, just overall – more of something else!
I always loved flowers and used to say “in my next life I’m going to be a florist.” Then, one night randomly, I was with my boyfriend walking through the 99cent store of all places and just yelled out “Hey! I’m going to be a florist!” and here we are. Shout out to the 99.
In the beginning, I’d buy flowers from Ralphs and Trader Joes and watch how-to YouTube videos then send pictures to friends. Looking back, the arrangements are SO BAD, but I was just happy to be creating. I made a goal to make one arrangement a day for 30 days and I did it, and my friends were really into it! Their support really pushed me to see it through.
Today, I’m still working as a Marketing Manager full time, practicing with flowers whenever I can, and running Mallory Floral Design + Styling, most times at 4 am or in middle of the night.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Anything new there’s going to be a struggle, I think. I’ve never worked in a flower shop or extensively studied under an another florist, so it was (and still is) a lot of figuring out techniques, flower mechanics, and the business side on my own. The first flower wall I made was for a music video a friend of mine, Matthew Castellanos, directed (Life’s a Bitch by Radiant Children – check it out!), and I was so excited about it only to see that the wall was leaking all over the place, huge puddles during the shoot. I still thank God I was surrounded by the chill and supportive people and not a scary client that day, but hey now I know how to make a non-leaky flower wall!
Another struggle was finding my creative voice and look. There are so many amazing floral designers out there that I thought I had to create an aesthetic that looked similar to theirs for my flowers to look good. But of course that was and will always be wrong – they’re them and I’m me. Once I fully jumped into designing flowers my way and trusted myself to create something beautiful, it felt natural and right. But don’t get me wrong, I still turn into a nervous wreck a lot of the time.
We’d love to hear more about Mallory Floral Design + Styling.
I create flower designs for events, weddings, photo shoots, and day-to-day orders. I’ve also really enjoyed doing pop-ups, it’s really cool to interact with people in real time and create something for them on the spot.
One night, I delivered flowers to a girl that her best friend ordered for her and she yelled out “Oh my God – I got Mallory with the Flowers!” – I almost fell out, I felt so cool at that moment. For a quick sec, they weren’t just flowers, they were Mallory with the Flowers. That still makes me smile super hard. I think that’s what I’m most proud of, my brand isn’t simply flowers for order, I’ve always been super conscious of sharing my voice, style, etc. – I want my business to be a representation of me.
What’s the most important piece of advice you could give to a young woman just starting her career?
I can’t take credit for this, Issa Rae said it, “network laterally”. There are so many other amazing creators, artists, photographers, you name it out there that would love to collaborate with you. Find them and make something fire together.
My advice to other women would be – JUST DO IT! You’ll figure it out, just like the people you look up to figure it out. Because really, what’s the worst that can happen? (Full disclosure, I would roll my eyes at this advice a year ago but its so true!)
- Website: www.mallory.la
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/mallorywiththeflowers/