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Meet Trailblazer Lucia Metcalf

Today we’d like to introduce you to Lucia Metcalf.

Lucia, please share your story with us. How did you get to where you are today?
I was in my third year of college, going through a really hard time balancing working full-time and studying full-time. It does seem here at one of my best friends that I knew since I was born passed away in a tragic accident and the one and only boyfriend I had at the time had cheated on me. During the same time, I had received an envelope from the US CIS saying that I was randomly selected to apply for a green card through the visa lottery. My mom had applied for me because I was over the age of 21 and I couldn’t apply with my family. My family had been wanting to move to the United States for years, but I was the one who was randomly selected to start the process of getting a green card. Long story short, I got approved. And six months later, I was on a plane to California all by myself for 23 years old, with $200 in my pocket. I had no job, no prospect, only a family waiting for me on the other side. I met my husband through Christian and we’ve been married for 10 years, we have three little boys, and I am a stay at home mom, I also work freelance as a Spanish translator, I review subscription boxes on my YouTube channel, my blog, and my Instagram. I’m not big or anything and I don’t have an ideal life at the moment, we are going through some challenges since my husband is in full-time school for computer science but I try to grow as a person in everything I do every day.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In the beginning, it wasn’t easy at all when I first moved to the United States. California wasn’t at all what I expected, it was extremely hard to make friends especially without a car, and find your tribe. Even now, being older and having kids, it’s still a challenge to make time to connect with other people. Another challenge is making time to do what you love when you have to work, but my advice is to make time for yourself, try to carve out a little of every day to do what you love and don’t compare yourself to other people. Everyone’s journey is different, and people are in different stages of their process. Comparison could be a venom, don’t let it poison you! Start small, baby steps, dream big, and take action for dawn to look around and what are the people are doing because you might feel defeated. Someone might always be on top and someone might be starting no matter where you keep walking pressing on.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I started reviewing the subscription box is mostly about stationary. I was crafting in planning and using paper crafts as a creative outlet that really helped me through some tough times. I unboxed and reviewed subscription boxes on my YouTube channel and my Instagram, I don’t know why I didn’t start a YouTube channel sooner, I enjoy it so much and I wish I had started it when I had no kids. Then, I transitioned into reviewing different kinds of subscription boxes for a website and a brunch date ventured out by myself reaching out to companies and small shop owners. Now, I review a lot of boxes and I get so much positive feedback from all of the people I work with. I also do subscription box photography for some clients and post on my Instagram. I love helping spread the word about small shops and women-owned shops! My next goal is to reach the hours necessary to start earning money on YouTube!

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well-positioned for?
I think when it comes to subscription boxes the main audience is a woman, and the main makers are women as well. The smaller monthly boxes are full of beautiful items made by women artisans and entrepreneurs and the more we review and get the word out there the more people subscribe to them, the more these women are supported. They are some subscription boxes they are focused on supporting women intrapreneurs and giving back to the community through nonprofits and charity organizations. I think that we as women could face challenges but I’ve always believed that we can make our own opportunities by pressing on, asking, and taking risks. Like my grandmother said: you don’t ask you don’t care, I always ask what’s the worst that could happen? They will say no and that’s OK but they could also say yes! When I started a review in subscription boxes, I would get all the boxes for free, and people would ask me how do you do it? Honestly, I didn’t think many would say yes, but many did! And they sent me a box for free for review to feature on my platforms, in the next month, they send me another one without me asking! My point is sometimes we have to take the risk and get out of our comfort zone and ask for something, go for it and enjoy the process. Many have said no to me and that is fine, but that didn’t deter me from keep on going and trying to do what I love to do, and right now is getting mail, opening beautiful boxes, and helping spread the word about mom and pops business that started a subscription!


  • Subscription photography or close product photography $100 per session
  • Unboxing video and review $50
  • Blog post review and Instagram post $30

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Image Credit:
Lucia Metcalf

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