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Meet Trailblazer Liz Costa

Today we’d like to introduce you to Liz Costa.

Liz, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the mother of a wonderful 8-year-old boy that means the world to me! My love for paper, letters, colors and all media that can turn dreams into reality started when I was still a little girl in Brazil. I used to see my dad drawing things and wanted to imitate him and of course, I had all the support! My mom was a housewife and used to sew my clothes. She was very detail oriented and that is why I always seek perfection in everything I do. Now, I am putting in practice all I’ve learned from my parents into beautiful pieces of paper that makes me happy every time I see a smile on my client’s face. I can say, what I do today is a labor of love that blooms every day in my life.

I remember I had a teacher in first grade that had beautiful handwriting and I used to ask her to teach me how to write like her… I would say that it’s when the love for calligraphy started.

From 3rd to 5th grades, I was always requested to make the cover pages for the school projects (we didn’t have access to computer or printers back then in Brazil) and I used to do them all by hand.

Back in Brazil, I graduated in Advertising but ended up working as a video editor (another long story… but always love the graphic design/printing world! When I moved to the US, I had the opportunity to take calligraphy classes and go to graphic design school. Fell in love with letterpress printing and bought a letterpress machine. Oh, I enjoyed so much printing on those 1900s machines!!! Then, I started creating and printing the wedding invitations of my friends… and that is how Blooming Paper started.

Has it been a smooth road?
It’s been a slow but solid road… smooth???… not sure, since I always struggle with myself. Having SOCIAL ANXIETY keeps me from exposing myself and my work. It’s really hard when you look at something you create with so much love and the fear of being judged keep you from sharing it with the rest of the world. Believe me, telling this right now is like pulling teeth to me.

I am now in a process of knowing, understanding and accepting my condition. An advice is that one should always believe in their potential.

We’d love to hear more about Blooming Paper.
I do calligraphy, create and design a logo, wedding invitations, stationery, cards, stamps, paper goods.
I am known for my perfectionism. I take pride in every single piece I create. I strive for quality! As they say “God is in the details”… I put my heart in every single piece I am working on either creating, printing, writing… I strive for perfection.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
Opportunities are out there for both man and woman and fortunately, things have changed in our favor. We see many successful women that had their eyes open and knew the right time to jump on the success wagon. It’s just a matter of timing and works hard to make it happen. Believe in your dreams and capacity.

Contact Info:


Image Credit:
Jana Williams photography, Karina Pires photography, Michelle Flores photography, Anya Kernes photography,  Kaitie Brainerd wedding photography, Chloe Moore photography, Blooming Paper for Everything else

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