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Meet Trailblazer Lea Bekki

Today we’d like to introduce you to Lea Bekki.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in the suburb of Paris, in France. According to my mum, I was a good kid: empathic, very talkative, always drawing and very detail oriented. I kept that passion for drawing as my safe-haven. Found much more interest in the talents of my fathers and new artists around, nourishing my appetite for arts with exhibitions, happenings, and screenings thanks to my mother.

Though, as far as I remember, I have always wanted to be a doctor: “real-life” superhero. I wanted to save people. After high school, I went to Medicine, for a year, but failed the competitive examination. As a matter of what, I had to reorient myself and went through hard times. Lots of questioning about my future life and career, I had never pictured my “life” elsewhere. Besides, we casual but wrongly define ourselves by “what we do”, it is the face you put to the world. It frightened me not to know where to go, what to be.

As a consequence of the foregoing: loads of career changes. Groping in the dark, I graduated an associate degree in Economics, a Bachelor in Marketing and Communication in Luxury. a.k.a. jack-of-all-trade.

In 2016, I thought coming to Los Angeles was the insurance for me to graduate a dual-master part of my international study program, I would come back home: bilingual with my degrees in Business Management and Marketing, full stop. Before even flying to L.A, I thought the city was cool but over-rated. (Spoiler alert) I was full wrong! Stayed two years: graduated and worked there for a Marketing agency: The Department of Sales, Snapchat, and a sample sale store: Eclipse. I was now, a grown-up, a.k.a. independent woman.

In L.A., I met incredible people from all over the globe, and strongly connected with them. I discovered vastness and learned contemplation. Surrounded by creatives, good energies and inspiration, I’ve grown up in both my life as a person and a professional. The city and its people brought me the strength to achieve anything I desired at the right moment in my life.

She brought me peace about who I am. And here I am, now, in peace with my future and my head full of projects.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Is it even possible to have a “smooth road”?! I surely wouldn’t be the same and I’m happy with who I am and who I tend to be! Nothing is wrong with challenges, obstacles, or struggles! From bullying to career changes, to entrepreneurship and responsibilities… all good!

I don’t know if I can be of any advice. I try to embrace every single moment, the best and the worst. I believe our ability to react and solve what happens is what defines us.

I would tell a younger woman not be afraid because things can’t (always) get  worst. We have the right to fail; it’s normal, we just need to stand up for ourselves after all. We are able and capable. I would tell her to be curious, to observe, feel ​and trust herself,nobody would know better than her for herself.

Please tell us more about your work, what you are currently focused on and most proud of.
To this day, I’m a business developer. Working for an association named “Les Ateliers Parisiens” which defend the right to education (for all) and safeguard the French Couture know-how. It groups a school: Les Ateliers Alix, and a fashion brand: Mossi. Basically, I use my creativity to solve problems and set business strategies (communication, marketing, retail, press).

On the other hand, I think of my own project in association with my mum: Yomoma. (@yomoma_paris). We are planning to open a gallery-store (virtual and physical). A collaborative project, connecting and mixing all kind of artists together to extend their talent in new media of expression.

Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
I haven’t found any mentor yet. I have met tons of good people, leaders, and creatives who opened my mind.
Do not hesitate to reach people. Opportunities are all around. In my opinion, women are able to everything, as much as anybody else. Also, I know there are some companies, agencies, that want to empower women. As women we can build anything we’d like, so let’s create opportunities and inspire ourselves, build our best version the world and workplace!

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      Image Credit:
© Carlos Calvo Talavera, © Maria Rubio, © Alvaro Santos, © Jorge G. Lorente

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