Today we’d like to introduce you to Jamie Kindschuh.
Thanks for sharing your story with us Jamie. So, let’s start at the beginning and we can move on from there.
Hey there! I’m also known as @bleachedandblown on Instagram. I’m the Boss Lady at Parlour e.lev.en in Huntington Beach, CA. I normally tell the story about “how Parlour e.lev.en came to life” but I thought I would dive into the social media outlook of @bleachedandblown and what it took to become a Public Figure.
Taking it back to circa 2002, I was in Milan, Italy doing a little modeling at the age of 18. I got a phone call from my agent letting me know I got booked my first overseas job. Internally, I’m so excited. Until she proceeds to tell me “don’t eat this weekend, you need to make sure you’re looking extra skinny.” Instant eye rolls on my part and suddenly, I was craving McDonald’s. Go figure! Monday morning, I show up to the shoot. I’m in hair/make-up and start chattin’ it up with the stylist, asking 101 questions about her job. That’s when I realized, screw being the non-eating McDonalds model in front of the camera, I’m gonna be the eat and drink whatever I like, the badass stylist behind the camera. Little did I know, 17 years later that I would be educating on stage with some of the largest companies in the hair industry today, such as Brazilian Bond Builder and Pulp Riot.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Becoming a hairstylist now is very different from when I started. We didn’t have social media to build a clientele. We had to get out on the street and hustle face to face. It took a year of assisting after graduating from Vidal Sassoon and an additional 2.5 years to build a solid clientele. By this point, I’d been in four different salons trying to find my forever home. I was working four days a week in the salon, along with an additional 4 nights a week in the bar for the first four years of my career. I put a business card in every check presenter in hopes to get more butts in the salon chair. Needless to say, it worked!
The option to have social media as a free building tool is awesome, but it’s not easy. It takes the consistency of taking a TON of pictures, posting multiple times a day and tagging/hashtagging the appropriate pages. It’s basically your 2nd job. After a long day in the salon, grab a glass of wine, put on some music or mindless tv and scroll through all your pictures and get to editing. Most people check their phone during breakfast, lunch, and dinner, so why not post during that time. If you already have an established “business” page, check your insights and post accordingly.
If you’re that new-new stylist trying to break into the IG world, here are couple suggestions:
1. Find a muse (walking billboard) to show off your skills. Make sure your model has the look of the type of clientele you’re looking to build with.
2. Reach out to your social media idol, ask to be their hair model. Take lots of pics and videos with them. This will open up a door to possible show education and gaining their followers to become your followers!
3. Post an “inspired cut/color style” model call of what you would like to try. It’s ok to try new things, thats what being a growing artist is all about. Make sure to tag and give credit to the original stylist, this will also create more engagement.
Please tell us more about your work, what you are currently focused on and most proud of.
I graduated from Vidal Sassoon, so naturally, I love cutting hair. Graduated bobs and pixies are my thang! As far as what I’m known for, I’d have to say fantasy color and platinum blondes.
I’ve had the opportunity to educate with Brazilian Bond Builder and Pulp Riot over the last three years. My bestie Stephany (Stephanysmithhair) and I are known as the “Warrior Sisters.” Together, we have traveled worldwide, bringing a little razzle-dazzle to the stage. We stand full time behind the chair, along with traveling so our approach is technical meets realism, twisted with a few “f-bombs.”
Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
Looking for a mentor has become easier due to social media, but I think as an artist we need to see, touch and play. I would suggest following all the hair pages that catch your eye, comment and engage in the post. Attend all classes/events that are posted. Creepin’ on IG vs attending a mentor’s event are very different. You will have the opportunity to network with other stylists and leave feeling incredibly inspired. Put yourself out there and ask another stylist to do a collaboration on a model with you. Maybe you’re great at cutting but haven’t mastered the art of color-melting. What’s a better way to learn then one on one during a collab. That’s the beautiful thing about the hair industry right now. Everyone is supporting each other and sharing their knowledge.
- *First off, you need to remember as a stylist, we don’t just “play hair” We have invested a lot of time and money on our education. We are not offered health insurance, benefits and or sick pay. So know your worth and what it takes to survive financially.
- *Every city has its own demographic, but here is how I price my clients.
- *Women’s Haircut $95
- *Platinum root touch up $250+
- *Fantasy Color touch up (double process) $350+
- Address: Parlour e.lev.en
301 Main Street #102
Huntington Beach, CA 92648
- Website: www.parloureleven.com
- Phone: (714) 969-1800
- Email: firstname.lastname@example.org
- Instagram: @bleachedandblown @parlour.eleven
- Facebook: facebook.com/bleachedandblown
All work done by @bleachedandblown except collaboration with @stephanysmithhair and @rebeccataylorhair on model with flower in hair (model name @hairbymermzs), Platinum model : Camille Donna, Front rainbow bob: Lindsey Obradovitch, Pixie Solid Rust color: Misti Vogt, Pixie Orange/white strip: Kayla Baines, Stage picture: Jamie and Stephany “Warrior Sisters”