Today we’d like to introduce you to Diana Ibarria.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am one of the co-founders of All For Ramon alongside my sister, Rocio.
I grew up surrounded by piles of denim and loads of garments at our family factory. Naturally, I learned the foundation of denim and gained experience in the chemistry behind it. I watched my older brother work with clients in the denim industry and when he passed, my sister continued his path.
After graduating from college with a degree in business administration, I started to work full time in this industry. I soon found myself working hands-on with color lab development, graphic design, and management. What I loved the most was to get my hands dirty with color dye and learn about the fashion industry and of course, working with my sister.
For a long time, we had talked about starting our brand and we decided that the time was now. Losing our brother made us closer than ever and every day we get to come to work and keep his legacy alive through our family business and now All For Ramon. The drive and work ethic I learned from my family is what keeps me going on long days and helps me navigate stressful moments. I know many of you can relate to this too!
My whole life, I have been surrounded by the love of garments which is why All For Ramon has been created. Creating innovation and having a curated eye for quality is what All For Ramon is about and what is important to me. The hands-on knowledge and experience that I gained throughout the years is something that I am proud of learning and would like to share with you on this journey. I’m also a professional dancer and lead an active lifestyle and so I wanted to make sure we created a t-shirt line that you could wear anywhere! From the gym to drinks with friends with a cute blazer or moto jacket.
Every color, every tag, and the garment has been selected and created with care and we are so grateful for your support.
I’m ready to be a badass in this industry with my sister!
ALL FOR RAMON PURPOSE
My sister and I have decades of experience in the cut-throat apparel manufacturing industry. We grew up with garments, color-swatches, pristine fabrics, and a drive to succeed! Our brother Juan Ramon and our father built a family business in an industry where Latinos rarely have any decision making power.
All For Ramon was born from our desire to honor the legacy of our family, especially our brother Juan Ramon who left us much too soon. This brand is all about the values he left us with. We created something fresh and exciting that was made in the U.S.A; Something for people who are not afraid to express who they are through bright colors but who also want clothing that is created with quality, care and with comfort in mind.
All of our products are handmade in the U.S.A and our textiles are processed in our factory in Southern California. Our craftsmanship and decades of combined experience working with textiles & in apparel manufacturing have established a high standard in the clothing that we deliver to our clients. We believe that the expectation of high quality when purchasing a piece of clothing should not be the exception but the rule. Which is why we are so passionate about being design thinkers and always finding ways to eliminate our carbon footprint, use low impact dyes and aim for sustainability.
Every All For Ramon garment is high-quality, durable and part of a system the creates and maintains jobs in the United States. Our All For Ramon Classic Unisex Tee comes in 7 unique hand-dyed colors. The attention to detail and subtle contrast of our vintage wash ensures that each t-shirt is one-of-a-kind. We are soon launching more gender neutral products to our shop and our women’s eco-friendly denim line! Dress it up or dress it down, it’s all for you!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My biggest challenge in getting where I am today is learning to cope mentally with my brother’s death and turning that into more of a celebration of his life. Lately, I have been dealing with anxiety because I have become older, I miss my brother even more and think about how life would be with him. My challenge is balancing my emotions and staying on a positive healthy path. Also, I recently made the decision to give up my passion as a professional dancer in order to commit 150% to All For Ramon. But I am ready to give my all to this brand because I have so much faith in its success. Just as much faith as I had in my success for my dance career.
Advice for other aspiring women: Is to learn from the ground up because that way no one can tell what is possible and what is NOT possible. Educate yourself in the field and seek for help. Be conscious of professionals time and reach out to them with your interest and see what they can help you with. And always seek legal advice, the worst thing that can happen is to work so hard for your company/brand and accidentally copy something… etc. by mistake and that can put a burden on your brand.
Alright – so let’s talk business. Tell us about All For Ramon – what should we know?
At All for Ramon, we design, develop and dye our products in our own facility. With the production completely controlled by our team, we can ensure that our garments are 100% ethically made. Our process and sourcing were developed with the environment in mind. Our garment dye process is a reduced water usage process and our Slow Fashion Movement is the opposite of the Fast Fashion approach. We produce 3 collections a year vs 52 collections a year that Fast Fashion companies produce. All for Ramon is all about Quality > Quantity. Going green is sexy, Dyes: We use low impact dyes on all our 100% ethically handmade products. Each garment is wrapped in 100% recycled kraft paper and shipped using our 100% recycled and biodegradable mailer. All materials packaged are recycled. Finally, a brand that takes your dollar beyond the brand. For every sale, we #GiveADamn and give back to our partners. The Calvin Preston Foundation, a non-profit that helps underprivileged families with children battling cancer and One Tree Planted, our products plant trees!
Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
When finding a mentor. First, involve yourself in the community that you want to be affiliated with making sure people start to know your credibility gain your trust and finding a mentor will come to you instead of you asking so many times. Second, do not be afraid to take up space! Don’t just stick to one community, venture out to different communities such as tech, branding, motherhood, etc, and gain knowledge. That is how you network.
- Website: www.allforramon.com
- Email: email@example.com
- Instagram: @allforramon
- Facebook: www.facebook.com/allforramon
Ben Grenard, Joshua Sandoval