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Meet Trailblazer Dawn Castillo

Today we’d like to introduce you to Dawn Castillo.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My love for blogging started in my early twenties when visiting the city of my dreams, Paris. I took this opportunity to document my trip and started my blog www.dawncastillo.com. Shortly after, I slowly transitioned into the lifestyle space of blogging. As I continued to grow in this new environment, I started connecting with brands and fellow bloggers in my area which has been instrumental to my success on Instagram.

Leading me into 2019, which has been my best year yet! I started to create more content and speak about things that really resonated with me and my audience. It took me some time to find my voice in this competitive space, but I’ve learned that if you remain true to yourself and work hard towards your goals, the possibilities are endless.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When I first started blogging, Instagram was already massively popular and it was hard to try and keep up with already established influencers. As an Instagram newbie, it was challenging to find the right path. There is no rule book so trial & error is how I had to learn. A lot of the things that are mainstream now is something I had to learn along the way and had to watch tons of tutorials. During that season of my life, YouTube became my best friend for all things social media. I knew if I wanted to get serious about blogging, I had to learn my craft and do my homework if I wanted to stay ahead of the game.

Now, one of my main goals is to help other bloggers with questions regarding blogging. Every now and then, I like to dedicate one post about how to edit photos or share what programs I use to edit videos. These are topics a lot of people are interested in and I’m happy to share my secrets and knowledge with others.

My advice to anyone trying to pursue blogging as a hobby or a career would be: stay true to yourself, work hard, stay dedicated, consistent, listen to your audience and bring value! Personally, for me, value has to be the secret sauce to successfully grow in this industry. The more value you bring to your followers, the more loyal they’ll become.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
At the moment, I’m a part-time blogger chasing the DREAM! It’s a work in progress but it’s definitely a passion of mine that I want to see through. There’s a lot of work involved and people that are in this field will agree that we sometimes have to wear many hats: content creator, director, photographer, etc., you name it! At the end of the day, it is rewarding watching your vision come to life and having your audience appreciate the time and effort you put into your craft – that’s always a plus!

In the blogging world, I’m what’s considered a Lifestyle Blogger. Being a lifestyle blogger gives me the freedom to talk about a lot of topics that I’m truly passionate about such as; fitness, fashion, beauty, relationships, weight-loss and life in general. I’d say that the majority of my audience enjoys my weight-loss topics which I’m starting to incorporate more of in my blog posts. That’s a new journey, I’m really excited about.

As a brand, I’m most proud of how far I’ve come as a part-time blogger. I’m glad I’ve been able to connect with like-minded individuals that share the same passion. I also feel blessed that I’ve been able to work with incredible brands that I’ve built strong relationships with. This platform has allowed me to find my creative voice and grow my community of online friends that I love and value. I’m very proud of myself and my mini accomplishments as a micro-influencer and hope that I can continue to grow and establish myself as a full-time blogger.

Which women have inspired you in your life?
I would say that my Mother has inspired me so much in my life. She grew up with nothing in a 3rd world country and came to the United States to search for a better life. Growing up, she would work multiple jobs, take care of our household, & would still find the time to take me to singing lessons, dance practice, gymnastics, you name it! She would move a mountain to make sure that I had every advantage in my life, I’m very blessed to have such a selfless, loving & hardworking mother in my life.

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