Today we’d like to introduce you to Christine Haynes.
Christine, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always been into art and design as long as I can remember. I grew up drawing and painting for fun and gained some momentum with my passion in high school when I started winning art contests and designing tee shirts for my school and things like that.
I went to Saddleback Community College and continued pursuing 2D and 3D art; sketching, painting, sculpting, and woodworking. It wasn’t until I took a graphic design class that I realized I can apply my passion for art into a digital medium to create everything I see in the world around me.
I went on to attended college at San Francisco State University where I earned my Bachelor of Science in Visual Communication Design and graduated with honors in academic achievements in technology in 2014.
My first job in SF was awesome. I worked as the in-house designer for an art gallery and clothing company in the Lower Haight. I made a ton of friends and clients. I went on to work independently for clients in music and nightlife and later nestled into a role at an Ad Agency in Potrero Hill.
After moving down to LA, I worked a bit in the beauty industry then dove into more Agency work. Which brings me to now! I’m working in the Cannabis space. I do creative direction and digital content for a popular CBD & Cannabis brand. It’s a fresh and fast-paced industry and I love it. I also work independently in my free time with friends and clients. I’m rarely ever not working!
Has it been a smooth road?
Life is never a smooth road. If it is for you, then you’re playing it way too safe sis!
Professionally, I’ve taken risks on clients and jobs and re-locating and it can be scary. It can be scary to push yourself out of your comfort zone.
Especially as women, we tend to doubt ourselves more. There’s that little voice of doubt that might be telling you that you’re not good enough or you’re not ready… but you don’t know until you give it a shot. I promise you, if you give it your best effort, you will surprise yourself. That’s a really great feeling. That’s when you grow.
My advice to young women in the industry is to be bold, take risks, and don’t take it too seriously, have fun!
We’d love to hear more about your business.
One area of design I really enjoy is branding. I love coming up with a visual language and style. It requires research, mood-boarding, ideating, etc. I enjoy the process and the result of presenting a tool kit for a brand to carry out.
I also really enjoy directing photoshoots. Coming up with the concepts, scouting locations, styling, creating a shot-list and working together with a team to capture the vision.
Those are a couple of creative outlets that captivate me.
We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?
I think the biggest barriers today to female leadership in the design industry stem from systemic gender roles.
Traditionally women aren’t awarded as much as men for being bold, disruptive and asking questions. And if you play it safe in design, you will get stuck in production roles.
Once these attitudes change there will be more female Art Directors. I believe there’s a shift in society’s consciousness right now and we are making progress.
- Website: christinehaynesdesign.com
- Email: email@example.com
- Instagram: christine_haynes
Photography by @36Neex