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Meet Trailblazer Charmaine Joie Rodriguez

Today we’d like to introduce you to Charmaine Joie Rodriguez.

Charmaine Joie, please share your story with us. 
Born in Manila, Philippines, I arrived and grew up in the United States as a young girl. In 1993, I moved to Los Angeles & began my designing career by attending and graduating from FIDM.

Through the years, her knowledge and skills grew by learning every aspect of the fashion business. In 2011, Charmaine became part of the NBC series ” Fashion Star” for 2 seasons. This catapulted me to become a full-fledged designer.

Forward to today, I’ve finally launched my own couture dress line & label, Charmaine Joie Couture. The brand has conquered the fashion runway of Orange County Fashion Week for past 4 seasons as well as featured in several magazines already. My dresses have been worn on red carpets by celebrities in the past few years.

I plan moving forward to design for women who want to stand to be unique in their own right. The Charmaine Joie Couture label believes in associating itself with diversity, self-acceptance, positive empowerment, and various charities as well as being a luxury brand expanding on a global scale.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Becoming successful is never easy. I’ve made my mistakes and learned from them. I started out so eager and always fell short of my worth. I made some sacrifices which helped me become more focused. In the beginning, I always saw one big goal, thinking it was easy. What I later realized was to plant smaller goals to lead to the one big dream. The advice I would give to anyone for their beginning is this, first, believe in what you do and everyone will follow and do the same. Know your worth and never listen to people’s opinions that are not walking your same path.

Alright – so let’s talk business. Tell us about Charmaine Joie Couture – what should we know?
I consider myself a couture designer yet prefer to be called a clothing engineer. I custom make gowns for clients of all ages, shape & sizes. I like to design clothing for a client’s desires with focus on their best assets, the positive notes on what they like about their bodies & themselves. All too often, women focus on their negative aspects, believing they must be perfect before having a gown made for them. I love to prove my clients they have the best qualities an,  therefore, make these the focus of the creation. I’m hoping that with sharing positivity, there will be more self-acceptance. That’s my goal for my brand; loving who you are flaws & all: TrueBeauty.

What’s the most important piece of advice you could give to a young woman just starting her career?
Never let 2 things stand in your way: Fear & Failure. Do not let the fear of what you can’t do, sway you from achieving your passion. The fear of other people’s opinions will handicap you, never listen to them if they do not walk your path. With failure, accept it but learn from it. That’s what it’s meant for. To learn and pick yourself up dust off & try again or try a different method.

That’s how you’ll achieve success and reach those goals. This is the advice I told myself and never took no for an answer.

Contact Info:


Image Credit:

James Giovanni Pan, Patrizaha Vara, Jharvis Licera, Alejandra Gomez, Becki Freed Photography, Melinda Castaneda, Steve Manivong

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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