Today we’d like to introduce you to Amanda Cee.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I am an LA native. I grew up in Gardena. I started working in the music industry when I was 18 years old as an assistant to Richard Vission from Power 106. He was an on-air DJ and a dance music producer/remixer who had his own independent dance label. I had hands-on experience almost immediately with branding and packaging artists, taking calls from record promoters ,as well as handling acts that were booked in town like Crystal Waters, La India, El General, Christine W and so many more. I then landed a job at a public relations firm in Los Angeles owned by Elizabeth Much and Sharon House. Much and House PR. I worked part-time answering phones, learning the ropes in music PR and co-managing music acts on the side. This was a great experience! I learned how to make new relationships in the media space and put my music branding and packaging knowledge to good use in my pitches! Once social media really started to become more and more necessary not only for musicians but brands and entertainers, I was asked to start a social media department at the same PR firm which was in the process of re-branding to E2W Collective. After four years of running a successful social media department, I was let out into the wild with love and support to start my own company which is now Amanda Cee Media. I now have a team of amazing creators who work with me in managing an online and social media presence for music acts, actors and brands. We have a lot of fun together creating content and moving into unknown territory as the online and social media space continue to evolve almost daily.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth and easy road creating a social media business. When I created just the social media department, I felt at times that I had no idea what I was doing! It was such a new space, and there were no templates or examples a lot of times. I just had to find my own way. It was scary. I’d have moments of self-doubt for sure, then suddenly I’d have a big win or breakthrough and get a reassuring thank you from a client or a colleague at the firm. My advice would be to listen to your inner voice. Your intuition. It never lies. Through the fear and the doubt, I knew I was not wrong. I knew I was on the path to creating something of value and use to people who needed me. So just try. Don’t be so scared that you don’t try. It’s OK not to get the result you were hoping for right away. But once you do break through you will know what works and what doesn’t work, that’s how I learned and continued to learn.
Please tell us about your work.
I am an idea person. I have so many ideas all of the time. I wish I had more time and resources to try them all! I have always had a very creative mind and fun imagination. I use that in my work. I have a good sense of what my clients need from me, how to help them, but also have my own vision for them that I tap into and guide them into bringing this vision to life on social media and online. What I am known for is creating partnerships and being ahead of the curve at times with my ideas. I’m super proud of the fact that I have two clients who are GIPHY influencers. The term literally does not exist yet to the majority of people. We began creating original content on GIPHY a couple of years ago, and we have literally BILLIONS of gif views. My clients have actually been recognized as that person in that gif. I had a similar situation happen with Twitter years ago. Before the platform blew up, I pitched two of my independent music acts as suggested users to follow. It was so early on that the co-founder Biz Stone himself replied to me! After they were featured as the only two indie acts on Twitter, they received over 2 million followers each! I’ve also done really fun content that went viral and released the first ever co-branded music release with the Oxygen Network a few years back. These accomplishments made me proud because I knew that they all came from an idea that I decided to take action on. I took a swing, my best swing at it no matter how insignificant or silly it sounded to others and no matter what the odds were that it would be a dead end. I believe in my ideas.
Do you recommend any apps, books or podcasts that have been helpful to you?
I use so many apps! My phone is cluttered with apps (but I know where all of them are when I need them)! I have to say that Gmail and my Notes app are my saving grace. I don’t like to delete anything. I never know when I’ll need that one bit of info from years back that I can easily find with keyword searches on Gmail and Notes! I subscribe to way too many social media blogs to mention, but I love The Verge for news. I will admit that I hoard positive quotes. I just love them! They are all over my camera roll and even written in my Notes app! They are so uplifting and reassuring! I also love to watch TED Talks and industry panels. Smart people are the best! The 5 Second Rule by Mel Robbins is a great book. It helped me through moments of procrastination. It happens. But I have found ways to feel unblocked when I’m not so inspired. Yoga, meditation and exercise help so much. Balancing my body, mind, and spirit is something I am constantly keeping in check nowadays. Music is SO big for me. I love listening to music while I work. I find I’m much more productive this way. I also take time for myself, my family and friends. I’ve learned that it’s important to enjoy life, not just work all of the time! I travel, go to the movies, hike, cook and have fun with loved ones. I love inspiring thoughts, places, and people. This keeps me going.
- Website: https://amandaceemedia.com
- Instagram: https://www.instagram.com/amandaceemusic
- Facebook: https://www.facebook.com/AmandaCeeMedia
- Twitter: https://twitter.com/amandacee
Amanda Cee Media, Inc.12