Today we’d like to introduce you to Alyssa Valiente | @foodfinesse.la.
Alyssa, can you briefly walk us through your story – how you started and how you got to where you are today.
I started my Instagram page in July 2018 with the intent of posting photos of food as my personal visual diary and a way to share my recommendations with friends. It was all supposed to be just a hobby honestly, but it somehow became more than that. It was a slow day at work and I was sitting in my cubicle with “nothing” to do so I picked up my phone and mindlessly went on Instagram. Within minutes of scrolling, I sporadically decided to start a new account dedicated to my food adventures. As you can tell, I was feeling quite impulsive. I thought that since I have always been the type to take pictures of my food before I ate it, I figured – if I already do it, why not post about it?
All I had was my iPhone, some free high-rated editing apps, and a solid idea of what “good lighting” is. And well, that’s about it!
My Instagram has become my creative outlet outside of my full-time job and is my way of expressing myself. I love trying out the hot and new spots, lowkey hole-in-the-wall mom and pop spots and well really just about any place with bomb food! (As long as I get to take a picture of it first, of course!) It has definitely become a passion of mine and I look forward to sharing it with others every day.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Definitely not. I still work a full-time corporate job on top of maintaining my Instagram, so my weeks can get pretty hectic! I think the worst part by far is planning my weekends for both my personal life and social media life while still taking into account when the sun sets (for lighting purposes obviously). If there isn’t good lighting, girl it’s not worth it. I struggle to find a perfect balance between all of my commitments, so I like to keep my calendar as up-to-date as possible! It can be tiring at times, but I enjoy the hustle.
Another one of my struggles was finding my style. When I first started my page, I had a very vibrant and bright vibe to my photos. I could not decide what style I wanted to achieve so I switched over to dark tones. It sounds like not a big deal, but trust me when I say I am my biggest critic. I would constantly archive and un-archive my photos over and over because I always judged myself and was dissatisfied with my work. I mean, if you don’t like it, you don’t like it. Completely understandable. Eventually, I learned to just post with no regrets and to accept that it is a journey, not a destination.
If there is any advice I would give to other women starting their journey as a food blogger, it is: don’t be too hard yourself. Take risks and have fun with it!
We’d love to hear more about your work.
I am a food blogger based in Los Angeles, CA. This basically means I take tons of photos of food before I eat it. I visit local restaurants and do social media marketing through my Instagram page. I like to feature my favorite spots and recommendations with others and love staying connected with the foodie community.
What sets me apart from others? I put a lot of focus on incorporating my food experiences with who I am and being transparent with my followers. Every now and then, I eat in front of the camera and give viewers the exclusive inside scoop on what’s happening at the trendiest foodie spots in LA and its surrounding areas. I am a very passionate and ambitious individual with a strong appetite for success… and food.
Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
I recognize that all my experiences growing up has helped mold me into the person I am today, but there is one experience that has played an outsized role in setting me up for success in my life. I was the chubby kid and I grew up with insecurities about my weight basically my entire life. I struggled with my self-esteem as a child for that reason and I feel that those dark times made me stronger in the end. Throughout the process, I learned to care less about what others thought about me and with such a loving family and group of friends I was assured I had nothing to worry about.
- Email: email@example.com
- Instagram: https://www.instagram.com/foodfinesse.la/
Rich Malacas (@_richphoto)