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Meet Tracey Verhoeven

Today we’d like to introduce you to Tracey Verhoeven.

Thanks for sharing your story with us Tracey. So, let’s start at the beginning and we can move on from there.
Don’t remember how I found out about this lovely town. For years, I would put my two dogs Jack and Rylee in the car and trek from Santa Monica to Sierra Madre. I would drive around for hours enjoying nature, the beautiful homes and the peace that I felt. I knew I had to live here someday. Ever since I was a child, I have always wanted to serve my city in elected office. I have always had a strong sense of right and wrong due to the legacy of my father, a fallen police officer.

It wasn’t until I came to live in Sierra Madre that I realized that THIS was the special place where I wanted to be of service. I grew up with the perspective of knowing sacrifice. My father taught me empathy, honor and gratitude for the moments we have in our lives with our loved ones.

My career path has taught me the importance of communication and to become solution-oriented. I am accomplished as a former nationally recognized corporate employee of L’Oreal Designer Fragrances Division and current small business owner renovating homes. My business experience also includes managing my family pizza shop ROCK N ROLL PIZZA in North Hollywood and I was a top college planning counselor. It is not a surprise to people who know me that I chose to live in Sierra Madre since small towns are my favorite places to work. One of my proudest achievements has been as a Political Organizer in 2004 for various small towns in Wisconsin.

I have a Bachelor of Arts from CSU Northridge, graduate of the AFL-CIO Organizing Institute and Center for Progressive Leadership, and I am a licensed California Realtor. I am active in several community and professional groups including Member and Vice Chair of Archives for the Sierra Madre Civic Club, Member of Optimist Professionals for the Optimist Home/Pacific Lodge for Foster Youth, and Member of the Screen Actors Guild.

Has it been a smooth road?
Absolutely not. My childhood was in Sacramento and there were quite a bit of challenges community wise and personally.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
Since I was a child, I knew that I wanted to run for office and be of service. My father was a fallen peace officer and that installed a sense of duty in me. My mother said I came out of the womb wanting to make the world a better place. I remember always fighting injustice whether it was standing up to a bully for a schoolmate or fighting for a better system. My mom often likes to tell the story that when I was in Kindergarten, I led a boycott. I remember that our milk would sit unrefrigerated for hours before our lunch. It made no sense to me even as a little kid. Since the teachers wouldn’t do anything about it, I told all of the other kindergarteners to boycott the milk and bring juice in a thermos instead. They refrigerated it.

If I wasn’t boycotting milk in kindergarten, I was picking up garbage around the neighborhood and trying to invent huge air purifiers in the sky where it would suck up the pollution. I still think it is a great idea! Lol. I have been in the corporate world, as well as having a small business. One of my proudest achievements is that I was a Political Organizer in Wisconsin in 2004. I have always had jobs where I needed to be creative and have good communication skills to get things done. It may be a cliche’ but communication is the key to everything and thinking out of the box are my strengths.

As for what sets me apart from the two other candidates is that I am a female and have a fresh perspective though I learned when I was younger that there is no such thing as competition. There’s only competition within yourself and if you are the perfect person for the job. I really want to make people’s lives better. I believe in what the Founding fathers originally intended in the Declaration of Independence and that was for the people to have inalienable rights of “life, liberty and happiness.” You can’t have freedom, life or be happy when you are constantly fighting for those rights. If it was up to me, I would ensure that everyone did.

Let’s touch on your thoughts about our city – what do you like the most and least?
Living in Sierra Madre Village gives us the best of both worlds. We have the beauty of the mountains, the tranquility of nature yet we can see Downtown LA from the mountain. We live in the “Mayberry of the Foothills”, Smalltown USA, with its small-town charm, mom and pop shops yet close enough to exciting LA. and all it has to offer.

Contact Info:

  • Website:
  • Email:
  • Facebook: traceyforcitycouncil@traceyforcitycouncil

Image Credit:

Paul Smith Photography for headshot, Hidee Angelique for the two of us

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