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Meet Tony Pu

Today we’d like to introduce you to Tony Pu.

Tony, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am a photographer, cinematographer and commercial director.

I think my journey started way back when my mom praised me for having an “eye” after the first shot I took with a disposable camera when I was — I don’t even remember — about ten.

Fast forward ten years, unsurprisingly, I got really into photography, and started to embrace the so-called concept of “visual storytelling”, a phrase excessively overused nowadays thanks to those visual-oriented social media platforms. Communication courses in college also introduced me to video production, where I got a taste of working as a DP on small projects.

After college, I sought photography and videography work as side gigs besides my day job in the office, while constantly and passionately learning and developing my foundations and crafts. Despite the work on visuals and the technicality aspects of production, I also started to learn how to write and direct, preparing myself for more challenges and responsibilities when it comes to creative controls.

Finally, an opportunity came, and now I am working with WiShare Media, directing and shooting commercials.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Bread & Butter vs Pursuit of Passion, or having the determination to step into this field, was the biggest struggle.

Growing up in China, with no family precedent working in this field, media production wasn’t the most ideal and supported profession, especially when there could have been other options. I earned degrees in both Statistics and Communication in college; practicality wise, maybe I could have gone for another career path. Actually, it wasn’t until the last year in college that I made up my mind to pursue a career in the creative industry.

Now looking back, I am thankful for this struggle because realizing what it takes to have the determination to pursue my true passion, it has been a huge motivation for me to keep going despite the usual challenges we face as artists and content creators.

Please tell us more about your work. What do you do? What do you specialize in? What sets you apart from competition?
My work mostly consists of photography, videography, cinematography, directing and editing. Simply put, I make images.

One mindset that sets me apart is that I appreciate subtlety. I think nowadays, thanks to those visual-oriented social media platforms, many people are obsessed with images being punchy and attention-grabbing. But I prefer the exact opposite. I believe that my work is about organically bringing attention to what really matters: sometimes it’s the subject in the image, sometimes it’s the story and the content told by the image, sometimes it’s the mood and the experience attached to the image.

I always try to add a cinematic touch to my work, trying to provide an immersive, multi-dimensional experience to my audience.

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