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Meet Tonice Jones of Two Sides Marketing Consulting

Today we’d like to introduce you to Tonice Jones.

Tonice, please share your story with us. How did you get to where you are today?
I started off at Southern Illinois University in Carbondale with no major or any idea of what I would want to do after college. My best friend at the time, Kyle Parnell, would record my music and once he passed, I needed to learn how to do it myself. This guided me in the direction of audio production for my major. My university happened to be in the top 10 universities for my major, so networking wise it worked perfectly.

After I graduated in December 2011, I traveled to Atlanta for an internship as an audio engineer and worked with artists and producers, such as FKi First, Natasha Mosley, etc. I would travel to different studios and record vocals to be brought back for mixing by the producer. After Atlanta, I moved to Pennsylvania then back to Illinois, working downtown Chicago.

After two years in Chicago, I decided to move to LA to pursue songwriting and a media career in May 2015, a week after my birthday. I landed the first gig I loved as an event coordinator for a cannabis grower in April 2017. After working this job for 3 months, I created my own marketing role by finding digital and traditional marketing avenues to grow the brand and taking initiative on problems without issue. Over the course of a year and a half, I helped grow the brand from an up and coming cannabis brand to a multi-award winning and international award nominated company. This job helped me learn my path is in marketing and I started my Master’s program for digital marketing in May 2018 and graduated in June 2019.

After working in the cannabis industry, I started a position within the fitness industry as the Digital Marketing Coordinator for Gold’s Gym Socal franchise handling marketing for over 20 franchise clubs.

During this transition, I decided to start my own consulting company to help small business owners get their products to the right audience. In addition, I can provide them with systems that are comparable to the big money systems that larger franchises use. Using the knowledge, I’ve gained from the different industries I’ve worked in has brought me full circle to assisting others accomplish their own goals for their business.

I have also started lending my time to public speaking at schools and training teams in my company in best marketing practices. After winning the game show Joker’s Wild, I donated two studio computer sets to my previous junior high schools in Joliet, Illinois and partnered with the school district to match my donation and bring the music curriculum back for grades K-8. We are currently working on implementing an after-school program or add a part into the curriculum to teach children how to use the studio equipment for production, voice over work and more.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome? Nothing has been a smooth road at all. Within five years starting at age 11, I was jumped in 6th grade by high school students, the Feds raided my house and took my father to prison, my two brothers went to prison and my God brother was killed. By the time I got to high school I was smoking weed and doing dumb things just to get my mind off the turmoil. All the while, keeping good grades, being in band and playing sports at a high level. I was always good at masking.

My senior year of high school, there was a false bomb threat at my school and a riot at my school. I bumped into a cop and received a citation for disorderly conduct. My high school expelled me from every public high school in Illinois, while I had three basketball scholarships and one academic ride waiting on me. I lost it all.

Most recently, I had one of the closest people in my life pass away suddenly. My aunt Molika McKnight died June 2018 and I got the news while heading to a work event. I got the call and left to the gallery. I’ve always traveled and been away from home because it was never in my heart to be there, but when things happen, such as death of a close loved one, it makes everything a lot harder. I never truly grieved this situation due to the distance and it’s still hard.

My first love was music so wanting to be in the music industry and not really diving into it still stings a bit. I never felt like I had a true team in the music biz, which is a big thing if you want to get things done. Starting off in Atlanta, I had people scheist me out of money and other things that I trusted. This definitely tarnished me when it came to the industry as well. I could never get with the fake love and vibes so I ended up falling off that path. I still do music for people I vibe with and myself but I’m focused on the marketing right now.

Please tell us about your business.
TwoSides Marketing Consulting is the name of my business. The idea for my business came from me constantly assisting my friends with their marketing and self-employment endeavors, to the point I had to stop myself from giving away TOO much game. Lol I assist businesses in finding their target audience and ensuring their using the relevant mediums for their product to reach the maximum number of potential customers.

I am most proud of the idea for the name of the company. As a lesbian, black woman, I know the importance of getting your story out before anyone can misconstrue your words or the idea of who you are. The name TwoSides came from the notion there are two sides to every story, and my company wants to get your story to both sides of the argument. Our goal is to articulate your brand/story to audiences who would never know they needed your product. There are people who might not like the owner of a company, but they still love the product. Perfect example, Chik-Fil-A. Their product is so good, the message the company represents is often over shadowed by it.

Is there a characteristic or quality that you feel is essential to success?
The ability of discernment, being able to have an unbiased opinion, and resilience. In the media, you can frame a shot to make a culprit look like a victim. It’s my job to be able to look past the cropped image and see what was actually happening in the background. This with the ability to try and try again if something does not work until something does work has gotten me very far. Plus, you not being a complete a**hole lol you need a good 70/30 ratio to get your point across.

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