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Meet Toni Alvarado of Forever Lash’d By Toni in Downey

Today we’d like to introduce you to Toni Alvarado.

Thanks for sharing your story with us Toni. So, let’s start at the beginning and we can move on from there.
Four years ago, I got my certification in being a certified professional makeup artist, from there, I always had a passion for eyelashes & I could never go a day without my false lashes. One day I was just thinking to myself and thought, imagine if I had my own eyelash company?

I thought hmmm I have no experience going to college for business classes, there’s no way I’m going to take out a huge loan etc, but that didn’t stop me, I did my own research, and saved up all my tip money working as a waitress at Knott’s Berry Farm. I took a risk sent all my money I had saved up. Now my eyelash company is in 14 stores.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road, there’s been some trial & error but there’s always gonna be obstacles, but it only pushes me more to grow bigger & better!

Alright – so let’s talk business. Tell us about Forever Lash’d By Toni – what should we know?
My eyelash company specializes in high-quality mink lashes & 3D silk lashes. We currently have nine styles that fit anyone’s style, whether it’s a natural look, dramatic or in between. I think what makes me proud about my company is knowing that I did everything on my own, to my research, my website building, & getting those returning customers that can’t get enough of the lashes. It makes me feel good knowing I created something that girls & guys can wear!

Is there a characteristic or quality that you feel is essential to success?
The quality I think is most important to my success is staying true to yourself / believing in yourself. If you don’t believe in yourself you won’t take risks.


  • All lashes are $10.00

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