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Meet Tomas Irigoyen of Stay Anchored Brand in Long Beach

Today we’d like to introduce you to Tomas Irigoyen.

Tomas, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Stay Anchored started in the fall of 2014 with an idea $500 & vision to create a brand that represents courage, strength, community, mindset & innovation. I started with selling hats at the beach on the volleyball courts out of a box. I looked for opportunities everywhere that I could. if i saw a crowd of people i would pull over and sell to them i looked for where the attention would be & introduce the brand to them. I got on social media I would post pics & deliver orders to them selling the merchandise out of the trunk of my car. I then looked for stores that would be open to carrying my merchandise. Luckily enough I had a friend who had a store & I got my first opportunity there. Months later I got into a bigger store focused towards local brands & products. That’s when we really started making a name for the brand.

Pop up shops happened shortly after that & I have been hustling & pushing ever since. Networking collaborating creating relationships with the community, artists, musicians & our customers is how I have been able to create a supportive foundation for the brand. I also have been blessed to have a hardworking passionate team behind me I love ya’ll! Currently, we’re hard at work on many projects & also the release of the new Stay Anchored signature collection releasing this winter! Thank you, everyone, for the amazing continuous support you give us none of this is possible without you.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely has not been smooth! I struggled with not knowing how to run a business so I had to figure that out attending classes & speaking networking people with successful businesses. you also have to know how to learn how to lose if you think youre always going to win in this space that will be your biggest loss. learning from your mistakes & losses will be a big part of your success. Social media is its own world its constantly changing attention from platform to platform so I gotta keep up with that. finding reliable small businesses that can produce quality products at competitive prices. Sometimes they don’t deliver on time & you have to figure out how to make it happen for your customers. Being in front of the camera is something that takes getting used to haha.

We’d love to hear more about your business.
We specialize in creating durable quality unique apparel & accessories. We are known for our name Stay Anchored & our unique logo. We are very proud to be supported by locals, natives, relatives & tourists from around the world. We have also won the best men’s clothing in 2018 & are currently nominated again! I’m proud to say the mayor of Long Beach wears & supports our brand. What sets us apart from is the connection we’re able to make with our audience. We have people sharing stories about how they have overcome adversity when they wear our clothing its a reminder a call to action to Stay Anchored ! Innovation is another key element to our brand. We are constantly bringing out new apparel designs products content it’s never the same we like to keep it fun & exciting!

If you had to go back in time and start over, would you have done anything differently?
Documented more of the journey so people could go back & watch it.

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