Today we’d like to introduce you to Todd Pritchard.
Todd, please share your story with us. How did you get to where you are today?
I picked up the guitar when I was 13 and started to take it more serious in my later years of high school. Went to college for music education and after some field experience, I couldn’t see myself teaching in the school system long term.
Ended up moving to Philadelphia doing gigs and teaching on the side for a few years. During this time I started to use Instagram as a creative outlet posting my music regularly. After a while, people started reaching out asking to tour and record with more artists.
There was one tour where I was on the road with Zack Brown Band and ended up spending a week at Shangri la (Rick Rubin’s studio). The experience was life-changing and inspired me to start learning music production. Shortly after I moved to LA and immersed myself in the scene working with as many artists/producers as I could. This past year I started playing guitar for Tory Lanez which led me on a European tour with Drake and US tour Chris Brown. I also had the opportunity to produce music for Tory Lanez, Trippie Red, NBA Youngboy, Tinashe, G Eazy and a number of other artists.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This road has not been smooth by any means. I’ve had many struggles over the years. Moving across the country to a new city was real tough. I left everything in Philly (gigs friend’s family network). I barely knew anyone and it took me a couple of years to rebuild. The east coast is very different and I still feel like I’m adjusting even after all this time.
Transitioning from guitar player to music producer has been grueling as well. It’s basically another 10,000 hours of learning a new craft. It can be very technical at times and you end up spending a lot of time on your laptop (which has not been easy for me to become accustomed to. It takes up most of my free time.
This whole journey was crucial and I have very few regrets. I was grateful for the systems I’ve cultivated while learning guitar and was able to transfer that discipline/grit to music production. Always be open learning new things and don’t be afraid to learn from others. You must constantly be a student of the craft because I’m starting to realize that this journey is never-ending. The road has also taught me to trust my intuition and take the risks. If you jump the universe has a way of providing and opening new doors.
Lastly, relationships are everything. Cultivate and develop relationships like you would a piece of music. I wouldn’t be half as far if it wasn’t for the incredible people I’ve met along the way. It taught me to trust my intuition and showed me how important relationships are. I wouldn’t be where I am in this industry without the incredible network of producers artists and managers that have helped me along the way.
Can you give our readers some background on your music?
As a music creator what sets me apart from many in the industry is my versatility. I’m a session player, touring musician, music producer and run a successful online business selling education material for guitar. What most people know me for currently is my guitar playing because I’ve cultivated my own sound/style over the years. I’m a multi-instrumentalist and composer having worked on a variety of different genres. I’m also an artist myself that works on original music so I’m always thinking outside the box having more of a creative approach.
In 2020 I’d like to release my own artist project and to be known more for my original music and productions I want to bring back soul and timelessness to music! Acoustic instruments are becoming a dying art form. Music is sounding very robotic/repetitive and I feel that we need a big change in how we approach creation of the art form. I take pride in having built my own brand from the ground up. I’ve never had a manager or label and I’m completely independent. I feel as though I’ve gotten where I am because of my work ethic. I’m willing to do whatever it takes!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There are many people that have been crucial to my development. Nat Agosta for pushing me to become my own entrepreneur and teaching me how to run an online business. Jenn Decilveo for her honesty in telling me that I wasn’t ready yet and to keep working on my craft. Halfway for recognizing my talent, opening his network, and teaching me how to add value to the music industry.
My Family for always supporting me from the lowest points to my biggest wins Oliver Malcolm for teaching me how to trust my gut creatively, encouraging me to become my own artist and showing me how to become a better music producer.
- Email: email@example.com
- Instagram: @toddpritch