Today we’d like to introduce you to Tinger Hseih.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’m a content creator and digital marketer. Unlike most content creators, I’ve worked in digital advertising and tech for the past ten years, working at companies such as Myspace and partnering with fortune 500 brands and mid-size companies. I initially started the site Dash of Ting, so I could share healthy meals besides “salads.”
Like most people, we all want to eat healthy, but we need it to have lots of flavors. So I shared low carb regional dishes that helped me during my weigh-loss journey. Shortly after, I received requests for healthy ways to eat while dining out with friends or on vacation; this inspired me to share these tips on my social media pages.
Within a few months of posting on social media, I was hired to host shows for the food channel Tastemade; I also co-hosted a show on the travel site Matador Network. As my Instagram page grew, I partnered with Whole Foods, Grubhub, Skyscanner, Mexico Tourism Board, Ministry of Indonesia, etc. As an influencer, I will continue to promote cultural diversity through travel tips and mouthwatering dishes.
Has it been a smooth road?
Once I started my blog, I’ve had many fortunate opportunities like hosting online shows (Tastemade) within months of blogging and being published in Yahoo; this is not a typical path of most influencers. However, I was ready for these opportunities because of my years of experience in digital advertising, international travels, and cooking for my weight-loss clients and myself; I feel lucky that I could marry all of my passions together.
But it wasn’t an easy start. I initially started as a certified health coach after I was laid off at one of my tech jobs; I loved sharing ideas and tips on how to lose and maintain weight-loss based on my own weight-loss journey success. From this business idea, I could only help people who lived in the US. But through my blog and social media platforms, I realized I could help even more people on a global scale. Point being, sometimes our business may need to evolve until it becomes the right fit.
So let’s switch gears a bit and go into the Dash of Ting story. Tell us more about the business.
Dash of Ting is primarily a site where people can discover healthier yet delicious recipes and learn a bit of about my life journey. On my social media channels, I share travel tips and healthy regional dishes (majority low carb) on-the-go.
In addition to working with brands, I also connect brands with very niche influencers in travel, food, and wellness (CBD); The Dash of Ting brand also serves as a digital media agency. As always, I want to provide as much value to my brands by extending my partnerships with influencers that can bring them additional media exposure.
Where do you see your industry going over the next 5-10 years? Any big shifts, changes, trends, etc?
As you may have already noticed, many of these social media platforms continue to prioritize video content. I highly suggest influencers start (if they haven’t already) creating video content and to continue engaging with their audience.
In the next 5-10 years, AR and VR will become more popular and more accessible. This should make interacting with followers more interesting. I would love to have my followers join me as I trek through the Amazon rainforest and experience the sights, sounds, and (maybe even) smells of what I’m experiencing.
- Website: www.dashofting.com
- Email: email@example.com
- Instagram: www.instagram.com/dashofting
- Facebook: www.facebook.com/dashofting
- Twitter: www.twitter.com/dashofting
- Other: www.youtube.com/dashofting