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Meet Timothy Irby of Carolina Blue Films in The Arts District

Today we’d like to introduce you to Timothy Irby.

Timothy, please share your story with us. How did you get to where you are today?
I actually started with my dad around the age of 11-12. He owned a wedding photography company and started bringing me along to work as a second camera operator. At the time I hated it all together seeing that I was into sports but I did enjoy the money. Making $30 on a Saturday to press the record button and run to the car for cords and batteries wasn’t that bad.

In hindsight, it kind of was because I know how much he was actually getting paid for those jobs now, but it was a great bonding experience. After a few years with him, I fell in love with music and production. I built my own in-home studio and began to harness my craft putting the cameras to the side and focusing on solely music. At the same time, I graduated high school and took a few years off, after about two years I enrolled in Full Sail Universities Music Business Program where I graduated with B.S. In music business.

While in college I frequently released my own music videos where I would write the storylines and direct myself. My father being a camera guy continued to ask me why am I paying money for someone to shoot my videos when I have all the tools and skills to do so myself. It did spark my interest but at the time I was full steam ahead with wanting to be an artist so I brushed it off. Fast forward a few years I graduated college and really didn’t know what I wanted to do in the industry finically because music wasn’t paying the bills but I knew I wanted to stay around the craft! At the time I was living in North Carolina jobless and thinking of ways to find a job in the industry when the light bulb clicked. Why don’t I try shooting music videos and see where that can take me.

So I took my previous camera skills from my dad, business skills from college and a few youtube university classes and booked my first client! At the time I didn’t think I would fall in love with the craft of music videos but I did and I fell in love hard! All I would do at the time was research gear, techniques and potential clients to work with to better my craft. As I got better my artists did as well working with a great up and coming artist that would eventually become household names!

Music video production in the Filming industry is probably the hardest market to not only break into but to survive in! But me being a musician myself helps artists resonate with me as a director and in return, it helps me fuel my passion of music and now film!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been a smooth road at all, but the road made me a better director and a businessman. Starting in the film industry is extremely hard and if you add the words music video within that you can count on it to be 10x harder.

Music videos can be the most complex but low paying jobs you can have especially within this generation. Competing with iPhones and apps that can make your Instagram posts gain 1000 views and like artists do not see the full value in big productions. Therefore I was taking jobs for $100 bucks and staying on set for seven hours at a time, editing for another 15 hours and still not making enough to pay for rent. Yes, this is typical when starting a business but at the time I had my son on the way and it was make it shooting videos or find a 9-5.

Creating value within visuals and changing the overall narrative within the industry that music videos still do matter was a hard and long road but I feel that I have done a good job at helping push that narrative further.

Please tell us more about your work. What do you guys do? What do you specialize in? What sets you apart from competition?
Well, my company name is Carolina Blue Films, it pays homage to where I sparked the idea to become a filmmaker or director as they would say. We specialize in Music Videos and no not your garden variety one shot and edit videos. We specialize in bringing major productions to life within the independent music scene. We are mostly known for cinematic visuals that tell stories, often artist comes to us when they want their music video to reflect a movie. And this is what mainly sets us apart from any other company.

Most music video companies aren’t very good or well versed with a movie like visuals, from start to finish we are one of the only companies that can take a simple song and create a movie-like atmosphere that embodies what the artist was feeling or thinking when the record was produced.

I am most proud of our reputation and reach within the industry, often a-lot of companies or directors are confined to a certain genre of music or cast of people. Not with us! We have been blessed to work with every genre and excel! being able to understand different styles of music and visually depict that onto a screen is extremely hard and takes a lot of research and studying!

What were you like growing up?
Growing up I was fun, outgoing and somewhat of a nerd. I was always open to not just being apart of things or activities but how do they run and work. I’ve always had a thing for business, I could never just watch a TV show or play a video game and not think about who was working behind the scenes to make that happen and how much were they getting paid.

Often when I would watch movies I would grab a pen and pad and watch the credits, everyone else thought they were boring but I would watch them to write down job titles to research and figure out how I could have the same title when I got older.

Contact Info:

  • Phone: 347-379-0285
  • Email:
  • Instagram: instagram/carolinabluefilms

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