Today we’d like to introduce you to Tim Edwards and Corrina Murdy.
Tim and Corrina, can you briefly walk us through your story – how you started and how you got to where you are today.
Back in 2013, both my wife and I lost our jobs and began looking into something different to try. I had just completed my Associates Degree in Restaurant Management, so we began looking into starting a restaurant. Playa Del Rey is a great town, partly because of its isolation.
Bordered by LAX on one side, the wetlands on the other and the Pacific at one end. It remains much as it did 30 years ago, but I was always frustrated by the lack of restaurant choices. We discovered an empty flower shop for sale and took the plunge.
We met up with our original Head Chef, Vince Howard, who helped us come up with the menu and have worked hard to keep our standards high. We use freshly baked bread delivered daily from Ca D’Oro Bakery in Inglewood. We roast off our own turkey, organic chicken, brisket & pulled pork. We also cure our own salmon.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s been difficult dealing with the city bureaucracy, but I don’t think that’s news to anyone else in the industry. Really, We did expand our space and built out a new prep kitchen and storage space a while back, but since the city decided we were beach adjacent.
We had to go through the Coastal Commission which ended up eating up almost two years and thousands of dollars. What it has come down to is a struggle to keep the Deli running well and making sure we have free time for our selves as a couple.
We’d love to hear more about your business.
As I mentioned before, we use freshly baked bread, delivered daily. We roast our own Turkey, Organic chicken, Pulled Pork. Brisket and we cure our own salmon.
We also make all our own salads dressings and sandwich spreads. (pepper spread, pesto, and Muffaletta spread) All of our daily soups are made from scratch in the house as well. If you get tired of our regular menu, we also feature a rotating series of daily specials!
What were you like growing up?
Tim: A bit of an introvert, honestly. Always into creative things like art and cooking though.
Corrina: I also was into creative things. Photography, dance, and art.
- Address: 8501 Pershing Dr. Unit 3 Playa Del Rey, CA 90293
- Website: www.delreydeli.com
- Phone: 310-439-2256
- Email: DELREYDELI@GMAIL.COM
- Instagram: https://www.instagram.com/delreydelico/
- Facebook: https://www.facebook.com/delreydelico/
- Twitter: https://twitter.com/DelReyDeli
- Yelp: https://www.yelp.com/biz/del-rey-deli-co-los-angeles
Stephanie Fowler Photography