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Meet Tiger Joseph of TYGR Productions in Carlsbad

Today we’d like to introduce you to Tiger Joseph.

Thanks for sharing your story with us Tiger. So, let’s start at the beginning and we can move on from there.
I started making films at 8 or 9 years old. Little home movies skateboarding and whatnot. Fun times.

In middle school, I joined the broadcasting class and got my first taste of real, high-quality cameras. Then when I moved onto high school, I joined the film program.

To this day, I’m blessed to have that film program. Most kids that desire to be filmmakers have to do it all on their own, but I got the opportunity to hone my craft at a young age in a nurturing and growth-oriented environment.

Then, after high school, I realized after a semester of a community college that this was not the place for me. It was excruciatingly boring, slow and too theory-based. I wanted to do things: shoot, edit, get beat up and forge my own path.

So I left, and started TYGR Productions, to make videos for local small businesses.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I sucked at sales initially. Part of it was dogshit social skills, along with my inert laziness. I had to kill both of those traits in the back alley of my brain with a sledgehammer to begin tasting success.

You must be proactive with your future and any cruising or going with the flow will destroy your momentum.

Please tell us more about your work, what you are currently focused on and most proud of.
I do videography and filmmaking. Ads, documentaries, music videos, courses, you name it. I do it all (except weddings).

I take pride in my craft and I treat every piece as art, not just a consumable product. I hate when videographers do that. It’s disgusting. Learn the skills and truly love the artistry or get out. Don’t obsess over the technicals.

Watch old movies, learn how a story flows. Watch great ads, learn how they time the cuts and sounds. Then shoot something daily. No matter how small.

The thing I’m most proud of? The feeling of knowing every single day I’m learning something new.

What is “success” or “successful” for you?
Success is persevering satisfaction.

It’s knowing that you are living out your god-given path every day while not giving a single thought to how other people perceive it. It’s a feeling that lasts. If it hits you and then dissipates, you haven’t done enough yet or you’re just engaging in hedonism. You need to be relentless. Onward and upward; excellence only.

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