Today we’d like to introduce you to Tiana Burks.
Tiana, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
In 2018, it had been a year since I had graduated from college with my BA in Business Management and still wasn’t fortunate enough to find a job. In an effort to remain encouraged and optimistic, I believe God put the scripture Romans 8:31 on my heart, which states “…if God be for us, who can be against us?” I simplified it and came up with “Me+God = Undefeated” meaning I could do just about anything as long as I had God on my side.
Having no artistic ability and getting caught up with my job with the San Francisco Giants, I tabled the idea and left it in my notes in my phone. Fast forward to August 2019, I was looking for work again after concluding my time in odd jobs (i.e., sales, personal training, and business management) and had been listening to Pastor Michael Todd’s “Crazy Faith” sermons which encouraged me to revisit the “Me+God” idea. My desire to exercise my faith, I decided to combine my passions together and take this business “idea” seriously. My mom, both very creative and giving offered to help come up with the t-shirt design, while a family friend connected me with a local merchandise vendor to bring the vision to life. After gathering a various samples of the design, I gathered a few friends/family members to model to t-shirts/hoodies and took photos with my own camera to create a my own website shortly after. Since my launch in September 2019, I have successfully registered as an LLC, sold hundreds of t-shirts, expanded to additional items (i.e., hoodies, joggers, hats) and shipped both nationally and internationally.
Has it been a smooth road?
No, the road has not been smooth. The original idea took over a year to develop and required various resources in order to be brought to life. My original challenge was my hesitance to create a stereotypical “t-shirt” line when there are already hundreds, if not thousands that have already been established (most not lasting long either). The push came from feedback of a few close friends and family members, I learned quickly that the brand is a direct representation of my character and shouldn’t be steered by the opinions of various critics (too many opinions tend to cloud judgment and risk tarnishing the original vision). This past (almost) year has been a learning experience and has opened my eyes to what start-up businesses (big and small) encounter – fluctuating sales, fees, marketing, etc.
So let’s switch gears a bit and go into the Me Plus God story. Tell us more about the business.
Me Plus God is a clothing brand created with the intent to inform others that they can do anything with God on their side. Clothing is supposed to be an outward expression of one’s self and beliefs. Me Plus God is known for clothing that is simple but bold. The original design is an immediate eye-catcher and conversation starter as it is uniquely urban and suites multiple demographics. What makes me most proud about Me Plus God are the plethora of conversations that are started in public just from the site of the clothing – allowing for people to share their trials/testimonies. I believe what sets Me Plus God apart from the other Christian clothing brands is its authenticity (from the CEO to the consumers) and commitment to empowering consumers (by staying true to our Faith) as opposed to just putting out what is trendy.
How do you think the industry will change over the next decade?
I see Me Plus God expanding to various locations within the U.S. (possibly pop-ups). And beyond clothing, I believe Me Plus God could shift into other industries, such as holistic food/skincare, consulting/empowerment conferences.
- T-shirts – $25
- Hoodies – $40
- Masks – $15
- Website: https://meplusgodclothing.com/
- Email: firstname.lastname@example.org
- Instagram: instagram.com/meplusgodclothing
- Facebook: facebook.com/meplusgodclothing
Tiana Burks (Photographer)