Today we’d like to introduce you to Hugh Macdonald, Spencer Nicholson, Danielle Moreland-Ochoa, Nate Daviau, Elliot Deubel and Jeff Wilken.
So, before we jump into specific questions, why don’t you give us some details about you and your story.
We are six friends from different parts of the world who met at different points in our lives, but we came together with a plan to create an artistic collective in Los Angeles. We’ve only been here for two months but our goal was to find a big space where we could host live music and where we could create a space for artists from any discipline to come together and experience art. In total, there are four different bands living the house, and we often play as part of each others bands.
We wanted to immerse ourselves in the musical culture here, but as the city is so big, and we were all so new, we thought that creating a hub for people would be a great way to immerse ourselves in the scene, but from a non-traditional angle.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was important that our space was suitable to hold a lot of people and to avoid noise bleeding through to the neighbors. Once we found that, we had a clear idea of what we had to do to make our events successful.
Due to our limited financial resources, we had to take a DIY approach to everything. We’ve relied a lot on the kindness of strangers here in LA who have helped by lending us things we need, we’ve found people are very generous here.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
Our whole mission is to create a place for creative people from any discipline of art to come together and share their art, somewhat reminiscent of Andy Warhol and The Velvet Underground scene in New York back in the day. It is all centered around our live shows, which happen twice a month. We want the shows not only to showcase all forms of art but for people to meet other creative people.
Is there a characteristic or quality that you feel is essential to success?
Consistency, quality curation and a positive environment. We think the key to getting the shows off the ground, is putting them on, on a consistent basis, rain or shine, with good music and without any discrimination in genre or style.
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