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Meet Teryn McElroy of Textured Tech Beauty Supply in Carson

Today we’d like to introduce you to Teryn McElroy.

Teryn, please share your story with us. How did you get to where you are today?
After 11 years as a Retail Executive and General Manager with Target Corporation, I launched Textured Tech Beauty Supply in my hometown of Carson, CA.

Textured Tech was created to fill the gap between Black women being the primary patrons of hair care retail, and being virtually absent in the ownership space. After witnessing how underrepresented Black women are in the big box retail world, I felt an internal call to utilize my skills in merchandising and supply chain management, to respond directly to the lack of representation, hence the birth of Textured Tech! I followed one of my hero’s quotes and I’m here today…”Open Your Own Shop; Secure Prosperity and Freedom” -Madame C. J. Walker

Textured Tech was only 1 year old when COVID-19 Stay at Home orders began. Prior to COVID, we offered shipping with, although in April, we expanded delivery offerings to include local same day delivery and curbside pickup. Leveraging the website, while our brick & mortar store was closed to the public, allowed our customers access to products other retailers, like Amazon deemed non-essential. Website and social media visibility coupled with timely deliveries and great customer service has earned us a healthy and loyal customer base.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being Black in business can be difficult. Rather than just dealing with everyday issues that arise as a business owner, we also have to work through additional obstacles that exist. With the beauty supply industry in particular, I have experienced distributors and manufacturers giving non-Black owners/operators an edge over Black owners. For example, I discovered that a distributor hadn’t disclosed their sales/clearance product rates to myself or other Black-owned beauty supply owners with whom I have relationship. When I inquired about this disparity, the Sales Manager told me “the sales reps decide which owners to share the discounted items with”, yet they (distributor) claim that everyone is treated the same. This statement is far from the truth. We face inconsistently high minimums for individual brand accounts and many others. We find ourselves over a barrel when holding these distributors accountable. Our objection can stall product delivery and our business and customers suffer. In order to rebuff and expose these unfair practices, are clients would have to be willing to stand with us. After all, collectively our clients have the power to stop this unjust bus.

TexturedTech Beauty Supply – what should we know? What do you do best? What sets you apart from the competition?
You should know that Textured Tech features Black-owned beauty brands that caters to haircare. We consistently keep an inventory of a wide array of products for both women and men, online and in store.

What we do best is our customer service and holistic approach to our clients needs. In the month of September, we are celebrating reaching a landmark of over 2000 registered clients in our Textured Tech Loyalty Rewards Program. Our clients accumulate points for their purchases and are rewarded with amazing discounts. With a few VIP clients, we are beta testing an option of product auto-replenishment.

What sets us apart is that we join in the haircare journey of our client’s. From the start, it is important that we have the capacity to help clients address root causes to their hair concerns and not just provide products that address the symptoms. Textured Tech leverages beauty professionals, like Ebony Riley from @EbonyRootsHair to host workshops and one-on-one consultations to clients on topics of concern in the Black community like Alopecia, scalp concerns, texture typing, and hair moisture management. Our team help clients with these concerns daily. For escalating concerns, we connect clients with licensed Cosmetologists, Trichologists (clinicians of scalp and hair), Dermatologists. In an effort to reinforce natural beauty in our clients’ children, we’ve intentionally set out to sell beauty products, in addition to affirming Children’s books such as “Hair Love”, “Happy Hair” and more.

What have you learned?
I have learned my company and my emotional mastery are intricately correlated. Self-care and wellness are not buzz words for me- they are tied directly to the longevity of my company’s success. The “grind” culture can be damaging to our health and wealth in the long run. In my first year of entrepreneurship, even with a huge amount of family and friends support, the stress of building systems and networks caused my blood pressure and heart rate rise, significantly. That threat to my physical health conveyed a need for a hard reset in my everyday routine.

Recruiting, training and retaining top talent that shares Textured Tech core values has been key in providing the flexibility to focus on the various ways we can better serve our clientele. An environment of trust is an accelerator, distrust is a tax.


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Brianna Martin @atlventurefilms (all images)

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