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Meet Terry Herring of TBH2 in North Hollywood

Today we’d like to introduce you to Terry Herring.

Terry, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m from a small town outside of Buffalo, New York. I was lucky to grow up around many talented people. My father and grandfather were artists I looked up to when I was a kid. I think my love for art came from trying to imitate them.

All throughout elementary, middle, and high school, I’d draw on everything. I’d draw pictures for my friends and for my teachers. I had a great art teacher in high school (Mr. Wulf) that noticed how much I liked art and would always let me hang out in his classroom to work on my projects. He eventually showed me the basics of using Adobe Photoshop and I was hooked. He helped me build a nice portfolio and I’d eventually go to college to study graphic design. I moved to LA in 2010 to find work in the graphic design field and have lived here ever since.

I never thought photography would be something I’d get into. I mainly focused on graphic design. But in 2017, I bought a DSLR camera and decided to take a workshop to learn the fundamentals of portrait photography and I fell in love.

I currently work as a graphic designer for a major real estate company and I also still work on photography on the side. My goal is to start my own photography business and really master the skills I need to be a professional photographer.

Has it been a smooth road?
There’s been plenty of struggles along the way. My hometown of Buffalo, NY doesn’t really have the job market that Los Angeles has. Especially in terms of graphic design jobs. I moved to LA with very little money and slept on a friend’s couch until I landed my first full-time job in the industry. During that time I was doing freelance design to pay the bills. It’s still a struggle sometimes. Navigating the corporate world in a big city and trying to stay up to date on design trends and software. I welcome these challenges, though. It feels good to overcome obstacles.

Please tell us more about your work, what you are currently focused on and most proud of.
My business is TBH2 Designs (I eventually want to lose the “Designs” and have it just be TBH2). TBH2 is my initials and a reminder of where I came from. I specialize in print and digital graphic design. I am known most for designing logos. I’m mostly proud of my skills as a traditional artist and how I can integrate those skills into my design work. I think that’s also what sets me apart from others as a photographer.

Is our city a good place to do what you do?
I think that Los Angeles is one of the best cities to start any kind of creative business. I moved here from Buffalo, NY where the job market for graphic designers is nowhere near as large as the market here in LA. And when I started doing photography, it was so easy to find photography meetups and people to network with. Although I do believe LA has a major traffic problem, the perks of living here certainly outweigh the cons.

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