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Meet Teresa Eoff of Figure Eight Events

Today we’d like to introduce you to Teresa Eoff.

Teresa, please share your story with us. How did you get to where you are today?
Born and raised in South Central LA my whole life, I have always wanted to be an entrepreneur. My parents have owned their company, Felix Electric Service, an electrical and construction company since 1986 where they successfully put me and my two younger sisters through 13 years of private school and through college to earn our bachelor degrees. I watch them work hard to teach us about ownership and building a life we can be proud of.

I attended college at Cal Poly Pomona University. My major was Business Administration with a focus on entrepreneurship and nonprofit management. My goal was to one day open my own event planning business but I never took the leap of doing it full time.

I worked at Cal Poly Pomona after graduation but still ran Figure Eight Events as a wedding planning business on the side. I began taking floral design classes in the evening through Cal Poly Pomona’s College of Extension and fell in love with flowers. I stopped doing wedding planning and started doing floral design as my side business dreaming of opening a floral studio one day.

I worked in various industries post-college graduation one of them being aerospace. However in 2009, when the economy crashed the company I worked for closed. I was unemployed for two years and started doing more floral design to offset my expenses and make ends meet. I also earned my Masters degree in Public Administration during that time. I reentered the workforce at UC Riverside where I was hired for event planning but eventually ended up managing campus apartments, supervising staff, coordinating training and facilitating leadership development. I loved managing and supervising but I still felt so unfulfilled at work. I felt that I was meant to be my own boss but was worried about not making enough money to support my family.

On July 7, 2018 I woke up with a sore throat and found myself fighting for my life in ICU with sepsis after strep entered my bloodstream. I went into Septic shock and had major organ failure. Once I was cleared to leave the hospital days later and return home to my husband and two children (ages four and six at the time) my husband told me that this was my opportunity to leap and pursue my dream of running my floral design business full time and he the kids would fully support my dream. My business, Figure Eight Events Floral Design Services was launched as a full-time endeavor shortly after and is now a year old and thriving.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Finances were my biggest struggle because I did not plan ahead to expand my business to full time. I simply just walked away from my day job and took a leap of faith. So my husband and I would set financial goals every month to maintain our household. However, I would personally scramble frantically trying to gain clients to supplement our missing income because I didn’t want to let him down. I invested in classes on automating business systems and finding ways to run a smart floral business. I offer a great client experience and manage my profit margins well, My client base and network in the floral industry has grown tremendously because I have been willing to learn from others, soak in knowledge, and apply it. Now I’m seeing great results and do not have to scramble as much.

So, as you know, we’re impressed with Figure Eight Events – tell our readers more, for example what you’re most proud of and what sets you apart from others.
As a floral designer, I see myself as an artist. I love creating designs that set the tone for an amazing event experience, no matter what the occasion. I specialize in lush floral designs and find myself drawn to bohemian chic florals or garden style designs. I am most proud of the relationships I build with my clients. I have a very calm, down to earth, and laid back personality. I am completely real and honest with them every step of the way in our design process and I think they appreciate not having to put a guard up around me. I treat everyone like family and I truly want them to have the best experience because after all, I’m helping them fulfill their dream as I fulfill my own. I am the ultimate dream advocate so if you have design goals you can bet that I’m going to make them happen for you.

So, what’s next? Any big plans?
I am looking forward to building a team for my business. It would be an amazing feeling to be a leader within my own company. I love teaching and helping others develop. I am also looking forward to teaching more floral design workshops in the future. I run into flower lovers all the time who want to learn more about design. But I also want to do more with flower therapy in my classes by showing others how therapeutic and calming working with flowers can be in taking better care of their mental health. There are so many life lessons I have gained from flowers and I want to share them with the world.

Contact Info:

Image Credit:
Eyeamshooter, Little Honey Photography, Breeze Photo USA, Laura Waldron Photography, Christine Flower Photography, Jekalo Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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