Today we’d like to introduce you to Terenig Topjian.
Terenig, please share your story with us. How did you get to where you are today?
My background is in UI/UX, and I have been involved in startups for the past five years. I started this journey as a Top Graduate at the Founder Institute in 2012 with my first app Once Upon A Line with two other co-founders. I was Lead UI/UX of the next startup I joined where the app I designed, Inlight, was featured in the Apple App store upon launch.
I am subsequently joining Omnia Media’s product/tech team as the Director of UI/UX and built an entire platform called Backstage for their YouTube creators. After Omnia, I knew I wanted to work on my own startup. I took a few months to research and analyze several of the ideas I had.
Over the last few years, I have been more and more interested in issues of urban mobility and urban design. As the past few decades have shown, cities are where people like to be and where more and more of our civilization’s important work (from political to economic) is being done.
So it’s incredibly important to transition cities to efficient, fast, fun, sustainable, clean, and healthy modes of transportation to enable healthy development of cities, its citizens, as well as the planet.
So it became clear that one of my ideas stood out from the rest in terms of the potential for large-scale global impact: advancing the adoption of micro-mobility (electric bikes, e-scooters, e-boards, and other e-wheels) to help transition cities away from car-first transportation.
Finally, a few months prior to this exploration, I had taken on the personal challenge of reimagining the famous car-centric Los Angeles without any cars to see if I could silence the oft-repeated statement that large cities like LA could never go car-free. The solution that emerged involved electric micro-mobility, freeway buses, and roundabout intersections.
There was no new technology or heavy infrastructure investment required – https://medium.com/@terenig/a-car-free-la-931bf58a0290. So was Have A Go born!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nope. The struggles are many!
A few involve:
– Working on an idea that most people think is crazy. This prevents many doors from opening and affects day-to-day morale. This challenge has been overcome by the recent explosion in electric scooter and bike sharing, where it has become obvious that such vehicles do in fact make a lot of sense.
– Launching a technology product offering that is well designed and useful on a shoestring budget.
Alright – so let’s talk business. Tell us about Have A Go – what should we know?
Have A Go is building a micro mobility search engine to make it super easy to quickly find the perfect micro mobility vehicle for your needs and lifestyle. There are hundreds of brands and thousands of products, so we people quickly sift through the large quantity of options.
Our future goals are to become the go-to destination for urban mobility. We aim to organize all of the worlds micro mobility products, have videos and reviews of all models, have an online store that sells related products like backpacks, helmets, bike locks, and even offer pop-up physical test rides in various cities.
I believe that our approach to micro mobility is another quality that sets us apart. Too many pro-environmental companies or campaigns tend to rely on guilt. Electric wheels are fun in addition to all of their other benefits. So Have A Go’s branding reflects the incredible fun people have when riding them, as reflected in our following teaser video: https://www.youtube.com/watch?v=FucSTtp_rKU.
We aim to become a lifestyle brand that evangelizes the awesome experience people can have when switching to micro-mobility. Our goal is to disrupt mobility and explode the market for these vehicles, so we know that hitting an emotional chord from a marketing perspective is absolutely key!
Is there a characteristic or quality that you feel is essential to success?
Patience, creativity, ability to take feedback, build strong business relationships, constant learning, and being willing to accept failure as a likely outcome.
- Website: http://haveago.city
- Email: firstname.lastname@example.org
- Instagram: http://instagram.com/haveagomobility/
- Twitter: https://twitter.com/HaveAGOMobility