Today we’d like to introduce you to Terance Gerard Joseph Jr. aka Buggsy Capri.
Thanks for sharing your story with us Terance Gerard. So, let’s start at the beginning and we can move on from there.
I am an artist. Have been since as far back as I can remember. According to my mom, before I could talk I would pull the pots out of the kitchen cabinets and bang on them like drums. I was already a producer. As a kid, I would draw and design clothing with my brother and record mixtapes with my friends on ACTUAL tapes!
Once I got to college, University of Oregon #goducks, I studied Ethnic Studies and Business. It was here I got bit by the entrepreneurial bug. I was the type that would sell; Beats to other members of the football team, repurposed second hand clothing, shoes that I had drawn on, pretty much anything. My motivation at the time never really was money. It was just to create some cool shit. I really wasn’t sure what I wanted to be, all I knew was I did not want to have a boss. Hahaha
Following college, I fell into the educational field by pure accident. I’ve worked as a coach, a teacher, a tutor, and other positions in the school system which developed my passion: Serving, Inspiring and creating FOR My inner city.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t know if you can attribute it more to my father Instilling his relentless work ethic in me, being a former athlete or just because I’m a Capricorn but; hard work, consistency, perseverance, powering through…these are things that have been like second nature to me along this journey. However, the most difficult aspect has been adjusting my thinking from an ’employee’ mindset to that of an entrepreneur. They are virtual opposites. I always learned that when things are tight you tighten your belt and work and save money. But, when it’s your business and things get tight…you adapt, you change, you spend MORE MONEY and you double down.
I’ve been reading more and more, the autobiographies of very influential entrepreneurs and artist, and they all seemed crazy to people or their way of thinking seemed off to most. I’ve always related to that. Growing up, I literally had to go against my instincts to become a more practical, more realistic (I hate that word), reasonable person. My personal cross to bear has been UNlearning this.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
This feels like a loaded question so I’m gonna answer it one part at a time:
1. What do I do:
– I am music Producer (Unkanny Music) and Writer under the moniker Buggsy Capri and one half of Soul group New Dinosaurs (1 and 1 Records). Simply put, we make dope ass music. Better than most everything people stay playing today. *shrug*
– Clothing Brand creator and manager of Haas Avenue Clothing Co. Named the street I grew up on in South Central, Los Angeles. Our aim is to the ‘Uniform’ for underground hip hop culture. It will be the brand embraced by hip hop’s counter culture. It’s the brand I needed when I was young so many of the influences are inspired by the childhood experiences of L.A. kids today as well as the past. The logo itself (A rose) is a call back to my childhood. My mother grew these beautiful rose bushes in our front yard. PS: The UNGENTRIFIABLE shirt is really hot right now!!! Lol.
– Started a blog entitled Daddy’s Issues. I’m a father and I ALWAYS find myself looking for advice, resources or simply encouragement in this, my most important venture. On the blog, I share my experience and advice, enhanced by years of teaching and working with children as well as provide resources that will help dads be better parents.
What I’m most proud of for each business is that we continuously give back to our community. Most recently, we sponsored a clothing drive just after new year’s day. It was a huge success. With every purchase on the Haas Avenue site, we send a portion of the proceeds to buy art supplies for art teachers and their students. Daddy’s Issues is solely about nurturing and nourishing this generation of inner-city fathers, young and old, to build a better home, a better community and a better world.
What were you like growing up?
GEEK!!!! Lol. Not in the pocket protector, shoved in a locker way, but I collected all sorts of cards and action figures. I read collected and drew my own comic books. I was also a geek for music. I listened to EVERYTHING! I had parents that encouraged imagination, as long as your “work got done first.” I was also heavy into athletics. Baseball, basketball and football mostly.
Even then, when a lot people thought I was gonna play a sport professionally, I knew I LOVED creating things, being artistic and helping people.
I was making the beat by layer me banging on tables and beatboxing and humming, then writing my rap, the writing everybody else who wanted to “be in the group” (we must have made 50 different rap crews. Wu-Tang who!? Lol.) rap verses as well.
- Website: haasavenue.com, dads
- Email: email@example.com, firstname.lastname@example.org, email@example.com
- Music: Spotify – Buggsy Capri, New Dinosaurs
Buggsy Capri is wearing the “Yall Pray For Me” T-shirt by Haas Avenue Clothong Co. Photoshoot by Tiffany Hobbs of Tiffography. The Unkanny “Outwit The Devil Hoodies”. D.J. Da Bushman in Haas Avenue Clothing Co. “Ain’t No New Black” T-shirt. Haas Ave Promo shots (Old School Hip Hop Photos) Daddy’s Issues Blog Screenshot. ‘UNGENTRIFIABLE’ T-shirt available from Haas Avenue Clothing Co. A shelf full of ‘Unkanny Music Group’ merch set for delivery.