Today we’d like to introduce you to Tawney Allen.
Tawney, can you briefly walk us through your story – how you started and how you got to where you are today.
My background is business management and development. I was Director of Operations for a corporation by the time I was 21. I was also unhealthy and unhappy, so I left the corp. world to find what lit me up. I started on my spiritual journey and connecting to my higher self.
My family owns a couple of businesses in Ojai, so I would manage their social media accounts and discovered I had a passion for marketing businesses. When I got pregnant in 2017, I saw social media marketing as an opportunity to stay home and raise my daughter while still fulfilling my entrepreneurial spirit.
I took a bunch of classes online to find “the how” to be successful at growing business online and came to the realization that all the marketers were simply posting content and running Ads. The problem was my family didn’t have the extra money to spend on ads in addition to paying me monthly. So, I created my own process called niche target marketing.
My clients are small businesses, usually women-owned, and spiritually aligned. I take care of the businesses that large marketing agencies overlook due to a lack of a large marketing budget. I become the extension of their vision and organically grow their business on social media. I do it all for them, so they can focus on what they are good at, and I bring the joy and magic to their social media presence.
Happiness is the key to our success. Clients get to focus on what lights them up while having an affordable team that brings them abundance.
Has it been a smooth road?
No! The biggest struggle has been my mindset. I was up against major marketing companies that were promising so many results if businesses went with them. As a new business, I would question what I was capable of doing and what real results would make a difference.
As a spiritual healer and one for personal development, I went to work on the limitations of who I thought I was.
I went to Japan this last Jan. and came back connected to my power. I started going to other marketing seminars, which would build my confidence because they were teaching people everything I knew. It gave me a nudge that my knowledge wasn’t far off from the top professionals in the industry.
I also saw that they were very much about large ad budgets. One lady told a large seminar group, Instagram is for kids and not businesses. That was when I knew I was on the right path because I saw it differently. I use to think my different perspective of how to market a business worked against me, where in fact that was the magic I had.
So, as you know, we’re impressed with Tealwing Marketing – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
We take care of the small companies that don’t have large marketing budgets. We do it all for them: content creation, posting, hashtag analysis, engagement, and niche target marketing.
Tealwing Marketing as become the place for spiritually aligned businesses. We use typical marketing such as factoring age, location, gender, and income, and then go deeper. What does their client eat, drink, where do they shop, what kind of car do they drive, etc. It creates a buyer persona so we can create content to attract that type of client. Our success comes from engagement through hashtags. Hashtags are a bridge, brings a person to another person simply because the two used the same hashtag. We target people through hashtags and make real connections. This has created a beautiful form of marketing. Tealwing marketing is known for being the extension of a business.
In the last six months, I created Ventura County Business Women. We now have 240 members! The intention is connection, empowerment, and expansion. This has been amazing for my business since I get to connect with my market. I know what women want, I know what businesses need, and I have the power to make it happen for them.
- $500/month: Basic Marketing & Management
- $800/month: Professional Marketing & Management
- $1,000/month: All-Inclusive Marketing & Management
- Website: tealwingmarketing.com
- Phone: 8054071399
- Email: email@example.com
- Instagram: tawney.allen