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Meet Tateanna Hinds of Lil Power Moves Creative Group

Today we’d like to introduce you to Tateanna Hinds.

Thanks for sharing your story with us Tateanna. So, let’s start at the beginning and we can move on from there.
My creative journey started in 2014, I was a sophomore in undergrad and I was having a difficult time adjusting to campus life. I started to explore the surrounding cities of Ypsilanti, Ann Arbor and Detroit. I joined an org on campus called TRIBE, an artist collective. At this time, I wasn’t an artist by any means but I enjoyed being around their energy, I also happened to be well dressed in most of their eyes lol. I styled photoshoots, video shoots, and live performances for the group. I was sitting in my event planning class one day thinkin about how I could help TRIBE get more exposure and the idea for my first project was born. No More Parties Music Festival was a three years installment of music artists from Detroit, Ohio, Chicago, ATL, New York, Boston, Toronto, and the UK as well as other forms of artists and vendors coming together to support and uplift one another.

That took place every year in August so I had to find things to occupy my mind in the meantime. I started a pop-up restaurant where I’d use Beezy’s Cafe after hours, cook a small menu, promote via the internet and sell out every time. It was a dream of mine since I was five to be a chef so that was a very fulfilling project that allowed me to connect with different people and put my skills to the test. I met 1 Shot Radio during year 2 of No More Parties, they were a huge help in executing projects for the next few years. I hosted one of the first radio shows that aired on 1 Shot called 88(ALASKA) with my cousin Ike. We did about three seasons of that show and I met a lot of great artists along the way. I began to work closely with local artists to brand and market themselves, something I didn’t know I was good at but my experience with TRIBE and my music festival were building me up for this type of work. I now have a small creative agency that specializes in strategic communication, content creation and event curation.

Has it been a smooth road?
Of course not! My journey had been full of peaks and valleys and it’s really about learning to navigate that effectively. Being taken seriously as a creative was one of my earliest challenges, this was around the time that my generation was carving out the lanes necessary for us to be the creative professionals we are today. Funding was and still is an issue but as my mentor said “don’t focus on the money, the universe will take care of the details.” Being a woman in a male-dominated industry is another challenge that has shaped me into the creative I am.

So let’s switch gears a bit and go into the Lil Power Moves Creative Group story. Tell us more about the business.
Lil Power Moves Creative Group is a small creative firm comprised of talented individuals that I’ve met along my journey. We have the Design Team, the Audio/Visual Team and the Strategic Communications Team, we’re the ones you call when to solve your creative problems. What I’m proud of the most is our foundation and structure. I have cultivated a work atmosphere where we can thrive as independent creators while being able to have the support of a team. Our approach to creative is what sets us apart, we aren’t afraid to experiment and fail in real-time. As creative, that’s not always the easiest thing to do.

How do you think the industry will change over the next decade?
Honestly, it’s hard to say. Everything is so uncertain at the moment, anything can happen. Which is the best type of environment for a creative. There’s so much opportunity for innovation, I’m excited for myself and my peers to create the next trends, shift the industry, and be the change that we want to see.

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