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Meet Tassara Azad of House Of Braid

Today we’d like to introduce you to Tassara Azad.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
With just a vision in mind, House of Braid (HOB) was established in December of 2017. My objective for this business is to create an innovative space for braiders, such as myself, where we can express our talents in a cool, comfortable environment. After graduating with a Bachelor’s Degree in Psychology from the University Of Southern California, I found that my passion for hair resurfaced. It became evident to me that this was a career I wanted to pursue, being that I found pleasure in making clients feel more confident in themselves when leaving their appointment. The context behind “House of Braid” was named when I found myself taking clients out of my bedroom.

To gain more experience in the industry, I enrolled in Cosmetology school at Toni & Guy in January of 2018 and I received my cosmetology license. During that time, I was able to exercise my talents by taking on more clients. With my own time and effort, I designed my website where clients have the ability to book their appointments and designed my own hair accessory collection. In addition, I built a clientele by creating a social media presence on all platforms, including Yelp and Google. My next step is to offer braiding classes for stylists and provide more opportunities for prospective braiders.

My aspirations for House of Braid is to simplify the braiding experience by creating both local and mobile hair braiding establishments around Los Angeles. What will set House of Braid aside from other salons is that we will provide all the accessories for the many different braiding styles we offer, as well as carry hair accessories and supplies in our store.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Starting your own business is not an easy transition and it definitely took me some time to gain traction and build clientele. I am a firm believer that you can set your mind to do anything when you have a positive outlook. As a young woman choosing to be an entrepreneur straight out of college with minimal work experience, figuring out how to run a business came with a lot of obstacles and ups and downs. My advice to other woman who are looking to start a business is to be consistent, do not compare yourself to other people because everyone is on their own path, and do not let yourself be discouraged trying to figure out the logistics of everything because you will learn along the way. Sometimes making your own rules and doing things the non-conventional way can produce the best results.

We’d love to hear more about House Of Braid.
House Of Braid is a hair braiding salon and mobile braiding service based in Los Angeles. I specialize in a variety of hair braiding techniques which include fishtail braids, infinity braids, dreadlocs, faux locs, two strand twists, feed-in braids, bridal hair etc. and the list goes on. I am a one woman show at the moment (unless I am working a big event) but would love to expand with a full time team in the future. My goal with starting House of Braid was to create a unique braiding experience where clients feel they are getting luxury treatment. House of Braid is an all-in-one braid shop – all of the accessories, extensions, and braiding products are offered at the salon so that clients don’t have to go searching for it before coming in. I work with all hair types and textures and love to try new styles. The goal is to make the whole experience run smoothly even when deciding a style on the spot.

When I first began House Of Braid two years ago my mission was to see if I could bring my vision of building a quick and easy upscale hair braiding salon to life. The irony of it all, was that I actually learned how to braid when I started my business. With each new client, I was able to sharpen my hair braiding skills further and further. After a couple of years, I’ve been able to grow my business (and skills) into a steady stream of clients. Often times I would work during odd hours of the night – basically taking on any client I could get. Looking back at those moments now, I am so grateful for all the doors that opened for me through working so hard and really going out of my way for the client – customer service is so important to me and I truly believe you should do whatever you can to make your client feel like they are a priority. What I enjoy most about my profession is being able to make an impact on someone’s life by just making them feel better about the way they look. To see my customers happy and feel confident puts a smile on my face and makes what I do that much better.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
I feel like women can do anything they set their mind to. With the role of social media, we are able to share our stories, start a business, connect with one another, and support each other. We are well positioned to share our stories the way we want to share our stories through our social media. We don’t have to rely on other media outlets to tell us what is considered to be “normal.” Social media has provided the opportunity for women to express, connect, and learn from other women around them letting them know that they are not alone on their struggles, joys, and accomplishments. Social media especially Instagram has brought my business so much opportunity for growth. I was able to sustain a brand for the last several years because of my engagement on social media.

Contact Info:

Image Credit:
6th photo is shot by: Courtney McGinnis

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