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Meet Taryn Rothstein of Pasadena Charm

Today we’d like to introduce you to Taryn Rothstein.

Thanks for sharing your story with us Taryn. So, let’s start at the beginning and we can move on from there.
I grew up locally. I was raised in Arcadia and I was a dancer from the age of 7. Most of my creativeness was born in those early dancing years. Music, choreography, directing and photography. It gave me confidence and balance for everything I did outside of the studio. I danced and cheered all through high school which prepared me to audition to be Song Girl at USC. Now I feel like I am a cheerleader for the community, for my family and for all the small biz, local movers and shakers who need a voice.

I studied communications and marketing but always had a passion to create. Strategies, telling a good story, taking risks and good timing was my recipe for creating Pasadena Charm! After our son was born, we did a lot of walking around the city! Instagram was all I had time for and it was my only connection to the outside world in those first few months of motherhood. It was a little escape from reality and it still is to this day!

I noticed things were changing in Pasadena. It wasn’t the same city I knew growing up. There were ice cream labs, coffee bars and new restaurants. I don’t think Pasadena Charm would’ve started without all our walking around the city! Pasadena Charm is about growing together. We believe in relationships over opportunity and community over competition. Business and profit are important but getting to know my tribe is essential to the growth and success of my brand!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the early years of Pasadena Charm, I had a very popular magazine interview me for an article related to women in social media. I came to that meeting prepared with a ton of ideas and hopes for a small mention in their magazine which they had promised. They took notes of all my thoughts on how Instagram was a rising platform for women in business…

The theme for the issue was “Women in Business” and I was so excited to be a part of it. I waited for the issue to come out and they completely “cut me out.” They stole my ideas and made it their own. Heartbroken and confused, I used that energy to work harder at my own brand and support others around me.

For 2018, I am learning the power to say “No.” It’s difficult because I want to create all day without the pressure of making money but at the end of the day… this is my brand and my business! If people don’t see value in the services I provide as an influencer then they probably are not a good fit.

My biggest challenge is to continue to create local experiences organically while featuring products that I love. It’s a delicate dance to keep your followers loyal while experimenting with new brands.

Please tell us about Pasadena Charm.
“Intuitive local with content that connects and resonates”

Finding the absolute BEST that Pasadena has to offer. Curating a museum like a blog to feature the Creme de la Creme of the City! Bringing locals and visitors the information they need to live an adventurous and charmed life.

Supporting small business owners by getting to know their stories and what makes them an essential part of our growing community. We are a socially motivated lifestyle brand that inspires community and local engagement. We have spent the last three years researching and networking with creatives, shop owners, movers and shakers.

Bringing our readers a unique, underground peak into the city by highlighting and featuring brands that we love. We try to master the art of being equally beautiful and informative. Showcasing all of the wonderful people, places and events that make our city such a wonderful place to live and explore.”

Do you look back particularly fondly on any memories from childhood?
The first thing that comes to mind is dancing. Being in the studio with all my friends and having the freedom to express myself through music and movement provided hours and hours of pure joy! Dancing gave me wings and as a child… it was the closest thing to flying.

Contact Info:

Image Credit:
Albert Haleem, Maritha Mae, Kyle Ellis

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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