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Meet Taryn Landberg of Dream To Be Fit in Agoura Hills

Today we’d like to introduce you to Taryn Landberg.

Taryn, please share your story with us. How did you get to where you are today?
I graduated college in 2007 with a BS in Interior Design and landed a job pretty quickly with a hotel management company that had an in-house design team.

About 6 months in I felt this field wasn’t my calling. Although I was very passionate about it, it didn’t drive me the way I expected it to.

When the economy in 2008 took a major turn, the company laid off practically the entire team. I was sad, but I felt good getting back to my old lifestyle which included working out almost every day.

I started back up at my local gym and after a few weeks one of my personal trainer friends mentioned that I should be a trainer because I was really good with people and had a knack of knowing a lot about exercise.

I had nothing going on since the interior design market was completely dry, so I decided to get certified as a personal trainer through the National Academy of Sports Medicine (NASM).

I found a job at a local gym and learned the ropes pretty quickly. This inspired me to start something on my own because personal trainers don’t get paid very much. I had to figure out a way to make a real living.

I was researching how to start up a boot camp and came across Fit Body Bootcamp’s licensing program. This was back in 2009 long before they were a franchise. It called to me so I instead in the program and 2 months later I opened up my fitness business. 3 months after that I had 2 locations in gymnastic centers.

Over the years I not only got better as a trainer, but I also got better at being an entrepreneur. I had to learn everything from marketing, to managing, accounting, writing and social media. It was overwhelming and no doubt did I have some ups and downs in my business. Also after 2 years, I left the Fit Body Bootcamp franchise and branched off on my own calling it Dream To Be Fit.

I opened up my own studio for a few years, but I didn’t grow like I wanted to, so I downsized to one location and closed my studio. I now sublet out of an incredible Martial Arts studio.

Once I was able to focus on 1 location, I was able to grow my clientele and I’m now at a point that I have a waiting list because I’m at full capacity.

Besides having my physical location, I’m in the process of starting my online fitness business so I am able to reach more people and help them. After training for almost 9 years, I have to say that being a fitness and health coach is my true calling.

Has it been a smooth road?
It definitely hasn’t been a smooth road.

My first bumpy road experience was losing my first long term client. I didn’t take into account the emotional stings you would go through when running a business. I felt like I was going through a break up and had to learn how to separate my emotions from my business mindset. It took years for me to understand this.

Another uncomfortable experience was dealing with a client who neglected their contractual agreement. I was too nice and lenient at the beginning, so I allowed people to take advantage of me. I learned quickly that you truly don’t know a person until it comes to money. Dealing with money and contracts can cause people to turn into a completely different person.

Running your own fitness business (or any business for that matter) creates unsettling security in your life. You never know how much you will make each month, so you have to make sure you live under your means and have savings.

When I decided to open up my own studio, I used money I saved and took out a business loan. In my mind, I envisioned this amazing private training studio that was booming, but in actual reality it wasn’t growing, so I was losing money each month. I was actually losing clients more than I was gaining them. For 2 years I struggled financially which caused anxiety and depression for me. I had to make some big changes not only in my personal life, but in my business which is why I had to close my studio.

Another struggle I dealt with was comparing myself to other fitness entrepreneurs who were doing better than me. I met a lot of people being a part of Fit Body Bootcamp before I branched off onto my own. As my company was deteriorating, I was watching my friends open up location after location. This was heart wrenching for me because that was something I really wanted to do. It took me until last year to become at peace with myself and understand that everyone has their own path.

So, as you know, we’re impressed with Dream To Be Fit – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Dream To Be Fit is a cross training / boot camp company that challenges everyone at all levels. I’m not only the head coach, but I’m also the business operator. I mainly work with women in their 40’s because that is who I tend to attract in my business, however I work with ages between 20-60 men and women. I’m a tough coach, but I also keep it fun and playful Life is too serious already and working out doesn’t have to be that way. I specialize in modifications. I work with so many people who have had injuries or currently have them now. No matter what someone cannot do, I will find a way that they can do something at the same level in a safe way so they are achieving results as everyone else. I’m also known for creating an incredible friendly and family environment. My retention rate is high because everyone loves being there. We work hard, but we also play hard. I’m am so proud of where my business is today. After the ups and downs for over 6 years, I’m happy to say that my business is solid now and I don’t deal with what I dealt with in the past. I keep my business plan simple and treat everyone the same. What sets me apart from everyone else is that I truly care about my clients. If they don’t show up, I text them. I get to know them on a personal level and want to know all about their family life. I give my clients the attention they need so they feel special and important because they are.


  • Pricing for my program is $149 a month

Contact Info:

Image Credit:
Taryn Landberg

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