Today we’d like to introduce you to Tara Greenberg.
Tara, please share your story with us. How did you get to where you are today?
I wasn’t fortunate enough to be one of those kids who always knew what I wanted to do with my life. All I knew after high school was that I wanted to see more of the world. My parents thought that if I didn’t go to college then, I would never go. So I did, and I received an AAS in Communications Design and a BFA in Advertising Design from the Fashion Institute of Technology in NYC – but as soon as I stepped off the stage at Radio City Music Hall with my diploma in hand, I bought a one-way ticket to Australia.
I ended up out of the country, living in Sydney and backpacking around eastern Australia and Asia, from 2005 until 2007. I only came home because a few days before a flight to India, I broke my ankle at Angkor Wat. I had a plate, 12 pins and a hook put in my leg and was finally able to go back to the US 6 weeks later. While hanging out in Thailand waiting for clearance to fly the 18 plus hours back to the States, I found an internship at an advertising agency in New York.
They ended up hiring me but I knew that it was not what I wanted to do. I got another internship at the Theory Headquarters to try my hand at fashion production – I got hired there too, but quickly realized a 9-5 was not my cup of tea. At the time, my best friend’s cousin had just graduated acupuncture school and I was interested in learning more. I was Terrified, with a capital T, of needles as a child and I didn’t understand how having a bunch of needles in you could be relaxing. After traveling for so long, I knew that I wanted a skill I could take with me anywhere. So I started researching it a bit, got acupuncture, and decided that California would be the best place to study (the requirements for school and their board was the strictest around) and in 2010, I moved out here to start a new adventure!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have definitely been a few struggles, as anyone who has set off on their own knows that growing a business is hard. Most acupuncturists work for themselves and after getting out of school and passing the boards we now have to learn how to start a business from the ground up. I feel like there are two aspects to what I do. One is taking care of patients in pain or trying to get pregnant, studying constantly and educating myself on all the herbs and supplements out there. And the other is calling insurance companies and trying to get paid, keeping track of expenses, learning and understanding how to fill out government forms, marketing and educating the public on how I can help them. It feels really great when a patient has overcome the issue they came to you for and therefore stop coming for a while, but if you don’t have new patients following in after them, it can be really hard to feel like you’re making progress.
Point. | Holistic Wellness – what should we know? What do you do best? What sets you apart from the competition?
My goal is to educate people on the benefits of a medicine that is different from the conventional. I think Western medicine certainly has its place and is sometimes the best option for acute issues and injuries but when you are looking to treat something chronic or trying to be preventative, I feel a holistic approach should be your first stop. I can show them that the foods they eat are connected to the way they feel; that their emotions, too, play a very important part in that as well.
My specialties include pain management, fertility, and cosmetic acupuncture. I see a lot of patients with low back pain and sciatica, shoulder pain, stress, and neck tension. And I love working with women on regulating the menstrual cycle. Really painful periods, cramping, and nausea are not necessary to experience every month. Acupuncture and herbs are amazing at really smoothing this all out. I also work with women who are undergoing IVF and FET. Acupuncture has been proven to help improve egg quality and quantity as well as increasing blood flow and endometrium lining. And cosmetic acupuncture is fun! Its obviously not a quick fix, but it is a natural approach with natural results.
What is “success” or “successful” for you?
I guess success to me means being happy and fulfilled. And in this instance, I think I am successful when my patients are getting the outcomes they came to me for and they are spreading the word for me – and I can take marketing off my to-do list. Haha
- Initial Consultation and treatment 1.5 hrs $155
- Follow up Treatments 1 hr $125
- Cosmetic Acupuncture (plus full body treatment) 1 hr to 1.25 hrs $200
- Address: 8701 Truxton Ave
Los Angeles CA 90045
- Website: www.pointholisticwellness.com
- Phone: 424.290.0970
- Email: email@example.com
- Instagram: @point.holisticwellness
- Facebook: facebook.com/pointholisticwellness
- Yelp: https://www.yelp.com/biz/point-holistic-wellness-los-angeles-2
Portrait – Hannah V. Robinson – HVR Studio.net