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Meet Tania Bambridge of Elle B See in Long Beach

Today we’d like to introduce you to Tania Bambridge.

Tania, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m a FIDM alum with 20 years of fashion apparel industry experience under my belt. Creativity is in my bloodline, coming from an artistic, creative, eclectic family, and I am not happy unless I can be creative. I’m a third generation Long Beach native and as a nod to my hometown, I named my company after Long Beach, CA, using a play on the letters “L B C”. I design for people, pets, and ecoists and believe strongly in repurposing and upcycling.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not, no pain no gain. Whilst working full-time in the fashion industry I always dabbled on the side. I am not one to sit still and I have a lot of creative energy inside that must always shine through in whatever I do. I’ve made tote bags, throw blankets, jewelry, ceramics, and studied fine arts in high school and after I graduated from FIDM a million years ago. I’ve been laid off a total of 4 times in my 20-year career, which isn’t bad considering how crazy the industry is. All were due to financial cut-backs. And although it was challenging each time, it only made me stronger and realize that things could always be worse. I was raised to appreciate the good things in my life and to not focus on things I do not have. It’s pretty much as waste of time, I’ve learned. Being a creative person is money in itself, plain and simple,

Elle B see – what should we know? What do you guys do best? What sets you apart from the competition?
My company started as a line of eclectic throw blankets while I was still working in the fashion industry. I broke free from my job at Paul Frank Industries to take a break and focus full-time on my new business. I loved working for PFI, but I had worked many years prior in the industry and really wanted to be independent sooner than later while I was able to. I did a few trade shows to launch and gained some momentum and made small sales, then the economy tanked and it was time to go back to work full-time, hesitant as I was. I kept my small business going and started offering up-cycled accessories, including a signature piece I call “green sleeves” which are up-cycled arm-warmers. I ran two successful week-long pop-up stints at The OC Mix in Costa Mesa, won best Top 10 Holiday Gifts under $38.00 on, did many trunks shows and am proud to have all of that indie experience under my belt. It’s been an interesting journey and I’ve barely scratched the surface.

What is “success” or “successful” for you?

Who else deserves credit – have you had mentors, supporters, cheerleaders, advocates, clients or teammates that have played a big role in your success or the success of the business? If so –who are they and what role did they plan / how did they help.

My parents and late paternal and maternal grandparents first and foremost. They’ve been extremely supportive and inspirational to me since childhood. They are always in my heart through thick and thin and I consider myself a lucky girl to not only have my parents to this day, but to have been close to my maternal grandparents until they passed recently, and my paternal grandparents who I bonded with at a young age. Although they passed many years ago, they’ve left their mark with me. During my time at FIDM, my two favorite instructors were Ms. Reigelman and Ms. Telefson. Huge mentors and I wish I could relive those years with both. Gloria Brandes, CEO and Founder of BB Dakota is also an inspiring mentor to me. She is one of the most tenacious women I know. I worked for her for 3 years and learned so much from her. Although my business is small, the future is bright and I have much more to reveal than anyone has seen to this day. I am truly grateful and excited to make my mark!

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