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Meet Joaquin Tamayo of Tamayo Jewelers in Boyle Heights

Today we’d like to introduce you to Joaquin Tamayo.

Joaquin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The company was founded by my father Luis Tamayo in 1968. We were the first retailer open for business in the all New El Mercado de Los Angeles. My father a master watch maker started the store with his brother Joe “Curly” Tamayo and bro-in-law Arturo Jauregui working for him and we never looked back. We have had our good and bad days but because of my father’s drive and the quality of the merchandise along with great service we remain a viable and healthy business to this day. The trust of the community and our clients has played a large part in our success as well. Even after 49 years!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth no, rocky at times but we never lost faith in our mission. The ups and downs of the economy play a big factor as El Mercado is a tourist destination and we exist on tourist dollars for the most part. My father’s abilities as a business man and his relationship with our customers is really why we still open our doors every day.

Alright – so let’s talk business. Tell us about Tamayo Jewelers – what should we know?
Tamayo Jewelers is a full-service jewelry store. We are jewelers and watchmakers by definition. We specialize in the finest watch and jewelry repair as well as retail sales and the manufacture of custom jewelry that we design for our customers. We are most proud of our reputation for quality service and integrity as a business. We have generations of customers that remain loyal after decades and that is the best testimonial. In the world of jewelry there is no job to big or too small. We are set apart from the rest by our commitment to complete customer satisfaction as well as the best possible price.

Is there a characteristic or quality that you feel is essential to success?
The integrity with which each transaction is handled, my father insisted on full disclosure and the best possible service every single time. We continue to deliver the best quality merchandise and service to our customers every single day.

Contact Info:

  • Address: 3425 East First Street
    Los Angles, CA 90063
  • Website: Tamayo
  • Phone: 323-262-1791
  • Email:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Lucia Odono

    February 16, 2019 at 00:29

    Owner-operator Hortensia Tamayo has done an excellent job honoring her husbands legacy.

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