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Meet Tamara Powell of Lumi Luxury Travel in West Hollywood

Today we’d like to introduce you to Tamara Powell.

Tamara, please share your story with us. How did you get to where you are today?
I started my professional life as a singer & songwriter. I am from Gary, Indiana and come from a singing family (like the Jacksons). We moved to LA when I was 13 for the entertainment industry & I got my first break as a background singer with Brandy at 16. I was featured on three records and everything took off after that.

By the time I was 19, I wrote and sang a song that sold 1 million records (“My Love is the Shhhhh!”). I released music and toured for years – finally leaving the music scene for good in 2013.

I was looking for a new career path that I felt as passionately about as music and found myself missing the road life. I continued to travel abroad solo and during those travels, I came up with the concept of my new business venture. I began creating amazing bespoke travel tours with my expertise on moving small groups in style and luxury. I started offering those curated itineraries to the general public and things grew from there!

Has it been a smooth road?
Luckily, things have been fairly smooth. I’m grateful that I’ve chosen to enter into a booming industry at the right time. Social media has helped the travel industry tremendously & I pretty much rode the wave.

One the biggest struggles was to gain the trust of the people who only knew me as a singer. I knew going in that we’d have to do some heavy rebranding and consistent marketing to attract a new client base. My 5-year business plan included a year of marketing without expecting a return at all. I came in knowing it would take a few years before I could see tangible results.

We’d love to hear more about your business.
Lumi Luxury Travel specializes in small group travel to international and domestic locations. We help plan destination birthdays, family trips, girls getaways and curated itineraries that we sell to the public. We pride ourselves in our luxurious accommodations that don’t break the bank. We make it super easy to travel with us by setting up payments plans for those who need assistance with setting aside funds for their trips.

What sets us apart from other travel companies is that we function as travel & lifestyle managers. Think of us a personal travel assistants. We are hands-on throughout the entire planning process especially during travel, where many unforeseen events can occur.  We never send our clients anywhere that we haven’t been.

Is our city a good place to do what you do?
I think Los Angeles is the perfect place for entrepreneurs there are so many resources to support small business owners. It’s also a melting pot for like-minded, ambition people. However, cash resources are a bit more challenging to come by and business expenses are high.

My recommendation is finding an online niche while using local resources so that location is not as important. Digital is the way to go!


  • Most our trips are bookable with a small down payment of $250 per traveler.
  • Most of our installment payments are no more than $200 per month.

Contact Info:

  • Website:
  • Phone: 3237476711
  • Email:
  • Instagram: @tamara_powell

Image Credit:

Fede Kortez

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