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Meet Tamara Fruits of On The Third

Today we’d like to introduce you to Tamara Fruits.

Tamara, before we jump into specific questions about your business, why don’t you give us some details about you and your story.
I started ON THE THIRD in October of 2018. I had an idea to start almost a year before that exact date. I wanted to become my own boss and do something that I love! I did as much research as I possibly could to make sure I was on the right path and saved as much money as I could to launch my first collection.

I wanted to create something that involved my love for fashion, a place I knew women like me would fall in love with. Also, as a model, I wanted to offer myself and other models like me the chance to work with a brand like mine and create those opportunities! I’m still working hard on building this brand I have. I learn something new everyday and It’s nowhere near where I want it to be. However, I can’t wait to see where it is 5-10 years from now! I have so many ideas to design and give back!

Has it been a smooth road?
I’m approaching one full year in business and it has been the craziest ride. Your business is like your baby and it requires a lot of sacrifices! I think when you are first starting something you get so excited and forget that you have to nurture this business, every single day! One of my biggest struggles starting off was marketing.

For some reason, I thought people would just magically come to my website lol. That is not how it works. You have to have a solid marketing plan with engaging content! From digital advertisement to email marketing and funnels, retargeting ads and everything! Even if your business is online, hit the streets and do some face to face marketing! A full year later, I finally understand each part of it and I can execute what needs to be done. However, I would not had known that if I did not take that first step and just start!

Another thing would be to stay consistent when it seems as if nothing is happening. When it’s been a month and you haven’t sold anything it may feel like a struggle but don’t give up. It’s so important, you have to have a positive mindset and appreciate every small win!

We’d love to hear more about your business.
We are a bold, straight-talking and forward-thinking fashion boutique based in Los Angeles. We represent and cater to the ever-growing culture of what it takes to be a fearless, fashionable, and risk-taking woman with style, class, and edge with our main goal and motto geared towards championing women to be themselves and achieving whatever they want.

On the Third ladies are dreamers, trailblazers, and iconic women from all over the world. As the owner and buyer, I always scout the most coveted styles for ON THE THIRD so to be able to continue to offer one of a kind pieces is the goal! That is why we are currently working on designing and manufacturing our first collection! Fashion is so much more than just clothes, it’s literally an expression of who you are and how you are feeling! Sometimes it’s sexy, sometimes it’s bossy, and other times it’s super chill but raw with an edge and that is what we bring to our customers! A place to shop that allows them to voice themselves through fashion!

Is our city a good place to do what you do?
I think LA is the perfect place to start a business not just fashion. I’m originally from Cleveland and I know you can start a business from anywhere you just have to put in the work. You have people who travel to LA just for the fashion district alone and it’s right here at our fingertips. There are so many opportunities and resources available as well as so many people to connect and create with!

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