Today we’d like to introduce you to Tally Sumekh.
Tally, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up as a curious and joyful kid in the San Fernando Valley. I’ve always loved community and self-expression and the earliest manifestation of that was when I began spending my summers in high school teaching dance classes for young girls. It brought together my passion for entrepreneurship and creativity. My journey continued when I moved to Santa Barabara to attend UC Santa Barbara for undergrad. When it was time to cross the graduation stage, I painted the words RESILIENT onto my graduation cap, a reflection of the challenging calculus and psychology classes, and also my growth and sense of accomplishment as I concluded my time on campus. Much of my strength and confidence came from my experience of leaving LA. While Santa Barbara was only 80 miles away, it was exactly the push outside my comfort zone that most young adults need.
Now, I own a social media company that manages and grows accounts for attorneys throughout the country. Many people know lawyers for being driven and having high standards and that’s exactly what I love about working with attorneys every day. One year ago, I was running a restaurant in Santa Monica so I never anticipated being where I am today. I began in the world of digital marketing when I created the Instagram page for my healthy food restaurant in Santa Monica in 2016. I found I was gaining customers through my engagement tactics and posts on the platform. I was presented with an opportunity to work as the Marketing Director for Shawn Sasooness and his firm, Sasooness Law Group. Although I had ZERO legal experience, Shawn trusted me and gave me a shot. Sometime after that, I began Good Life Social as a side project, seeing if I could produce the same strong digital presence for other lawyers and it quickly took off.
Has it been a smooth road?
I love what I do but like with any new role, I had to develop a whole new set of skills. The first challenge was putting my ego in check. I went from owning and running a restaurant where I called the shots to now being on calls with attorneys who, rightfully so, are very particular about how things are done. The dynamic in which I interacted with a person in a work environment had totally shifted and my ego was slightly shot. I had to learn how to handle back to back direct questions while also having the attorney see my vision for their digital presence.
We’d love to hear more about your business.
I serve as the CEO of Good Life Social where we specialize in social media management for mid-sized to large law firms. We’ve been approached by companies in other industries but we believe in truly becoming the experts in our field before we even consider expanding. We create posts unique to the firm’s brand, practice area, and geographic region. We become familiar with the laws pertaining to the practice area for each of our client’s state. I never thought I’d be able to tell you the best practices on estate planning in Florida but here we are. The content is created specifically with that firm’s colors, branding, and tone. We know the attorney’s time is valuable so we create a plan for them to approve, ensuring that we’ve incorporated a personal touch to their page, helping them to stand out amongst other lawyers. We know that the people looking at social media accounts can tell when something is a basic template or when a caption was truly written by a person who cares, authenticity, and commitment to the brand is everything for us and something I’m really proud of.
So, what’s next? Any big plans?
One of my favorite trivia questions is asking people if they know what percentage of the world’s lawyers live in America–– it is an incredible 70%. While there’s an incredible amount of learning that happens in law school, what they don’t teach you is the marketing component of building your practice. We’re really excited to step in and help take this burden off the plates of lawyers so they can do what they’re passionate about! Once we have had a strong footprint in the legal space, we plan to expand our services to other related fields. Having a digital presence is essential now and we’re excited to continue supporting local businesses as they build their dreams.
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/goodlifesocialmedia/